Associate Marketing Manager - Slingshot Experiential and Owners Programs

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Role Overview:

As the AMM, you will shape how prospective and current Slingshot owners experience our brand through experiential activations and owner programs. You will lead the development, planning, and execution of experiential activations to drive awareness of the product and owner-centric programs to deepen loyalty and repurchase among current owners. The AMM has direct influence over brand perception, lead generation, and owner satisfaction.

Essential Duties & Responsibilities:

Experiential Marketing Programs:

Lead the planning and execution of experiential marketing programs strategy aligned to brand objectives

National & Local Events:

• Responsible for the event lineup, plan, and executional elements, including displays, fleet management, logistics, staffing & lead generation metrics
• Responsible for development of communication materials and plans for internal team & field sales
• Cultivate & manage industry and partner relationships
• Support event lead management process (in collaboration with Marketing Division & Interactive Team)
• Lead contractor and sponsorship negotiation, site fees, agency support with outside vendors
• Identify additional activation opportunities to increase brand reach
• Responsible for monthly, quarterly, and yearly lead generation targets for brand at events
• Responsible for ROI for expenditures and the experiential budget to drive conversions
• Research and develop event plans for designated markets with insight into industry best practices and competitive analysis

Slingshot Experience Tour:

• Responsible for Slingshot Experience Tour plan and execution elements, including tour planning, agency and contractor involvement, and overall program KPI development
• Coordinate w/ District Retail Manager(s) to engage and solicit local dealer involvement and support
• Tracking, reporting, and presenting on Slingshot Experience Tour demo leads, dealership sales staff training, and additional program KPIs

Slingshot Marketing Fleet Management:

• Working with agencies and logistics vendors to organize unit transportation to marketing events, partnership loaners, photoshoots, and other needs
• Oversee unit rework and disposition process; ensure proper documentation

Owner Marketing Programs:

Lead development of new and existing owner marketing plans (in collaboration with Marketing Director)

• Lead ideating, planning, executing, and measuring of new and existing owner programs
• Manage owner program budget
• Manage and build relationships with owners and key Slingshot community leaders
• Lead collaboration across teams (e.g., PG&A, digital, apparel, etc.) to maximize program impact
• Work with agency team to develop creative and collateral to maximize impact of programs
• Execute and attend owner events and specific owner activations at existing events
• Identify key owners and program insights through deep analysis of program efficacy, owner engagement, and ROI
• Reporting on program results and execution 

Skills & Knowledge:

• Bachelor’s degree required in related field
• 3+ years marketing and/or event management experience is preferred
• Proven track record of organizational and project management skills
• Self-motivated, proactive problem solver, focused high-achiever who consistently delivers results and has the ability to multitask and work in a fast-paced environment
• Agility to pivot and adapt under tight timelines
• Highly collaborative, with strong creativity in approach to work and problem-solving
• Excellent written, analytical, & influence skills
• Excellent communication & relationship skills

Working Conditions:

• Standard hybrid office environment; travel to events, shows and demos (primarily throughout US & Canada). Travel 30% required, primarily on nights & weekends  

The starting pay range for Minnesota is $65,000 to $86,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.  While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range. 

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.  Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.  Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

Eeo Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or Talent.Acquisition@Polaris.com.  To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).