Food & Beverage Asset Director

Prime General LLC 03/25/2025
Job Title: Corporate Food and Beverage Asset Director
Department: 10006 - Hotel Asset Management
Reports To: Director of Hotel Asset Management
FLSA Status: Exempt
Summary:
The Corporate Food and Beverage Asset Director is responsible for overseeing the food and 
beverage strategy across the company’s full-service and select-service hotel portfolio. This role 
aims to maximize the value of the company’s investments by improving food and beverage 
revenues and operating performance.
Duties and Responsibilities:
• Oversee full-service and select-service hotel portfolio, including the management of the 
Roof Top Bar location.
• Maintain a thorough understanding of the factors affecting hotel food and beverage 
markets and submarkets within the portfolio.
• Develop and implement short-term, intermediate, and long-term strategies to improve 
the portfolio’s value.
• Conduct financial analysis, performance tracking, and review of revenue management 
data, forecasts, and profit and loss statements. Hold monthly reviews with hotels to 
discuss data and performance improvement strategies.
• Perform property site visits to assess food and beverage service, including food quality, 
cleanliness, and operational efficiency.
• Champion capital improvements within food and beverage operations, collaborating 
with the Hotel Asset Manager to ensure proper maintenance of company assets.
• Develop and implement value enhancement opportunities for the food and beverage 
portfolio to increase revenue and profitability.
• Ensure that projects are completed on time and within budget in collaboration with the 
design and construction teams or third parties.
• Collaborate with the Manager of Procurement, Cost, and Project Management to ensure 
product quality, pricing, ordering, and the use of agreed-upon products across the 
portfolio.
• Maximize financial performance in food and beverage outlets and catering by overseeing 
revenue generation and operating cost management.
Prime General LLC 03/25/2025
• Lead the development and implementation of food and beverage elements in the 
portfolio’s annual business plan and budget, including concept development and 
branding efforts.
• Work closely with the Marketing Department to promote food and beverage outlets 
through effective use of in-house and external marketing channels, including social 
media and traditional media.
• Support and drive the development of property menus, including standardized recipes, 
cost analysis, and composites. Approve menu items, presentation, pricing, and 
production methods.
• Analyze catering menus, manage food costs, uphold menu standards, and control 
inventory.
• Conduct quarterly competitive analysis to ensure alignment with food and beverage 
trends and market pricing.
• Supervise and lead Food and Beverage operations with direct reports.
• Manage pre-opening duties and responsibilities.
• Participate in special projects such as evaluations (due diligence) of properties for 
acquisitions or dispositions.
• Represent the organization in food and beverage, catering, and event services matters 
with relevant franchise organizations, trade associations, and local communities.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty 
satisfactorily.
Language Ability:
• Ability to read, analyze, and interpret scientific and technical journals, financial reports, 
and legal documents.
• Ability to respond to inquiries from customers, regulatory agencies, and business 
community members.
• Ability to write speeches and articles for publication.
• Ability to present information effectively to top management, public groups, and/or 
boards of directors.
Prime General LLC 03/25/2025
Math Ability:
• Ability to calculate figures such as discounts, interest, commissions, proportions, 
percentages, area, circumference, and volume.
• Ability to apply basic algebra and geometry concepts.
Reasoning Ability:
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret a variety of technical instructions in mathematical or diagram form.
Computer Skills:
• Knowledge of Microsoft Word, Excel, Outlook, and various hospitality platforms.
Education/Experience:
• Bachelor’s degree in a related field (B.A. / B.S.) from an accredited four-year college or 
university.
• 4 to 6 years of related experience or training, or an equivalent combination of education 
and experience.
Specialized Training:
• Hotel Industry Training
• Management and training
Certificates and Licenses:
• Hospitality Management Certification
Knowledge, Skills, and Other Abilities:
• Time management skills
• Oral and written communication skills
• Organizational skills
• Professionalism
• Self-motivation
• Goal orientation
Prime General LLC 03/25/2025
Physical Demands:
• While performing the duties of this job, the employee is regularly required to stand, 
walk, sit, use hands, and talk or hear.
• The employee is frequently required to reach with hands and arms.
• The employee may occasionally be required to climb, stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, and peripheral 
vision.
Work Environment:
• The noise level in the work environment is usually moderate.
• Reasonable accommodations may be made to enable individuals with disabilities to 
perform the essential functions.