Regional Manager

About Us

At Blue Illusion, we believe fashion is more than clothing - it’s a way to uplift, empower, and bring joy to everyday life. Founded in Melbourne and inspired by Parisian style, we’ve grown into a community of boutiques across Australia and New Zealand, united by a love of quality, individuality, and joie de vivre. With sustainability and generosity at our heart, we’re committed to making every interaction meaningful - for our teams, our customers, and our communities.

Why Blue Illusion?

• Competitive remuneration + car allowance
• Clothing allowance & generous employee discounts
• Quarterly bonus structure
• Anniversary celebrations & recognition programs
• Opportunities to support our community partnerships
• Access to our Employee Assistance Program
• Be part of a brand committed to sustainability and joie de vivre

The Role

As a Regional Manager, you’ll lead with impact - guiding, inspiring and empowering our boutique teams across approximately 16 stores within Metro and Regional Victoria as well as Tasmania. Champion our values by creating environments where people thrive, customers feel celebrated, and teams are motivated to achieve their best.

Reporting to the Head of Retail, you’ll provide coaching, strategic direction and hands-on leadership across store operations, people development and brand standards - ensuring excellence in both customer experience and commercial results.

What You’Ll Do

• Lead and inspire Store Managers to deliver exceptional results and elevate team culture
• Champion the customer experience by empowering teams to deliver memorable service
• Analyse business performance and implement solutions to drive growth and efficiency
• Ensure consistency in retail operations, compliance and brand presentation
• Play an active role in recruiting, coaching, and succession planning to build future leaders
• Act as the link between support office and retail, sharing insights to shape business decisions
• Champion Blue Illusion’s values - uplifting and community-minded leadership

What You’Ll Bring

• Proven multi-site retail leadership experience (fashion/apparel desirable)
• A strong customer-first mindset with the ability to elevate in-store experiences
• Commercial acumen to manage KPIs, budgets, and performance targets
• You have a hands-on style, are quick to build trust, and bring clarity to your teams
• Experience in performance management, change leadership, and accountability
• Solid understanding of retail operations, stock, and visual merchandising
• A collaborative and empowering communication style that builds trust
• Be a culture ambassador, sharing your passion for retail, customer experience and shared wins with your team
• A growth mindset, proactive problem-solving skills, and resilience in fast-paced environments

Join Us

At Blue Illusion, leadership means more than managing-it means empowering. If you’re ready to inspire teams, uplift communities and grow your career in an Australian-owned fashion brand with heart, we’d love to hear from you.