Social Media Marketing

This role is for one of Weekday’s clients

Min Experience: 2 years

JobType: full-time

Requirements

We are looking for a passionate and creative Social Media Marketing Executive with 2+ years of experience to join our dynamic team. The ideal candidate should have a strong understanding of social media platforms, content creation, analytics, and brand building. This role requires a mix of strategic thinking and hands-on execution to drive brand visibility, engagement, and lead generation through social channels.

If you are someone who loves building communities, curating impactful content, and leveraging digital trends to engage with audiences, this opportunity is for you.

Key Responsibilities

• Social Media Strategy & Planning
• Develop, implement, and manage social media strategies aligned with business goals.
• Research audience preferences and stay updated with industry trends to create innovative campaigns.
• Collaborate with marketing and design teams to plan content calendars across platforms.
• Content Creation & Management
• Create, curate, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and emerging channels.
• Write compelling captions, headlines, and copy that align with the brand voice.
• Manage multimedia content creation, including graphics, reels, and short-form videos.
• Schedule posts using tools like Buffer, Hootsuite, or HubSpot while ensuring timely execution.
• Community Engagement & Brand Building
• Monitor and respond to comments, queries, and messages in a timely manner.
• Build strong online communities by engaging with followers, influencers, and industry professionals.
• Support influencer collaborations and brand advocacy programs.
• Analytics & Reporting
• Track social media KPIs such as reach, impressions, engagement rate, follower growth, and conversions.
• Analyze performance using tools like Meta Insights, Google Analytics, and LinkedIn Analytics.
• Prepare periodic reports and recommend optimizations for better ROI.
• Advertising & Campaign Management
• Plan and execute paid social campaigns (Facebook Ads, LinkedIn Ads, Instagram promotions).
• Monitor ad performance, budget utilization, and lead generation effectiveness.
• Conduct A/B testing on ad creatives and targeting strategies.
• Collaboration & Coordination
• Work closely with content writers, designers, and the sales team to align messaging.
• Assist in organizing digital campaigns, product launches, and online events.
• Stay updated with the latest social media algorithms, trends, and tools.

Skills & Qualifications

• 2+ years of hands-on experience in social media marketing, preferably in a fast-paced environment.
• Proficiency in platforms such as Instagram, Facebook, LinkedIn, Twitter (X), YouTube, Pinterest.
• Strong skills in content writing, copywriting, and storytelling.
• Familiarity with SEO principles, hashtags, and social listening tools.
• Experience in running and optimizing paid campaigns on Facebook Ads Manager and LinkedIn Campaign Manager.
• Knowledge of basic design tools like Canva, Adobe Photoshop, or Figma is a plus.
• Strong analytical and problem-solving skills with the ability to interpret data.
• Excellent communication, creativity, and multitasking abilities.