Digital Marketing Specialist

BruntWork.com

Hybrid

Remote

Part Time

This is a remote position.

Schedule:

20 hours per week
Monday - Friday, flexible between 9AM to 5PM Arndell Park NSW

Client Overview
Join a thriving tiles and bathroom products supplier that’s experiencing exciting growth and ready to make a major digital impact. This established business serves the construction industry across Australia, providing high-quality tiles for kitchens, floors, and swimming pools, plus premium bathroom fixtures including taps and showers. With a fresh new website and strong relationships with builders and contractors, they’re positioned for significant expansion and need a talented digital marketing professional to spearhead their online transformation from the ground up.

Job Description
This is a unique opportunity to build and execute a comprehensive digital marketing strategy for a growing Australian business that’s ready to invest in long-term online success. You’ll have the creative freedom to shape the company’s presence across social media, search engines, and digital campaigns—connecting with builders, contractors, and homeowners while establishing the business as a leading authority in tiles and bathroom products. Working directly with leadership, you’ll create engaging content, manage campaigns, optimize for search engines, and drive measurable business results through brand awareness, lead generation, and customer engagement initiatives.

Responsibilities

Develop and implement social media marketing strategies across multiple platforms
Create compelling visual and written content that resonates with construction professionals and homeowners
Design graphics and edit videos to showcase products and projects effectively
Conduct market research to identify trends and opportunities in the construction and home improvement sectors
Generate qualified leads through targeted campaigns and organic engagement
Plan and execute promotional campaigns that drive traffic to the company’s website
Collaborate with the sales team to ensure consistent messaging and follow-up on marketing leads
Monitor performance metrics and optimize campaigns for maximum ROI
Seo & Website Optimization:
Conduct keyword research to guide content creation and website updates
Optimize on-page elements including metadata, headings, alt text, and site structure
Improve website performance, user experience, and search visibility
Track, analyze, and report SEO performance using analytics and search tools
Collaborate with developers or web managers to implement SEO best practices

Requirements

Proven experience in digital marketing with strong social media and SEO expertise
Strong skills in content creation, graphic design, and video editing
Experience with lead generation through digital platforms
Knowledge of the construction, building, or home improvement industries preferred
Ability to work Australian business hours and observe Australian public holidays
Excellent written and verbal communication skills
Proficiency with social media management tools, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), and analytics platforms
Creative mindset with strong attention to detail and brand consistency

Independent Contractor Perks

Permanent work from home
Immediate hiring
Steady freelance job

ZR_27743_JOB