Business Development Executive | Fire and Earth Ventures

Business Development Executive | Western Sydney

Your Impact

Join Asahi Beverages as a Business Development Executive and take ownership of driving growth across our Away from Home channel. Based in the Western Sydney territory (Penrith through to Inner West), you will play a pivotal role in growing distribution, volume, profitability and brand experience across restaurants, cafés and small bars. This is a highly autonomous role where you’ll combine new business acquisition with managing a journey-planned customer base, supported by a collaborative and tight-knit sales team.

Key Accountabilities

• Deliver financial sales and execution targets through tailored service packages
• Acquire new business across the hospitality channel (approx. 20% new business / 80% account management)
• Drive category growth across draught beer, premium spirits, non-alc portfolio, and New Road coffee
• Build long-term customer relationships by understanding business drivers and identifying growth opportunities
• Conduct structured in-trade outlet surveys, evaluate performance and maximise ROI on initiatives
• Collaborate with peers and leaders through weekly virtual meetings and monthly field coaching in Sydney
• Ensure safety, compliance and environmental responsibilities are met

About You

• Proven sales experience, ideally in an on-premise or field-based FMCG role
• Background in hospitality (e.g., bar manager, café manager) considered advantageous
• Strong hunter mentality with confidence in cold calling and new business development
• Resilient, curious and commercially minded, with the ability to influence and negotiate outcomes
• Excellent organisational, analytical and problem-solving skills
• Current driver’s licence and RSA required
• Ideally living within or near the Western Sydney territory for local knowledge and efficiency

Why Asahi Beverages?

Asahi Beverages is home to some of Australia and New Zealand’s most iconic and innovative beverage brands – including Asahi Super Dry, Peroni, Vodka Cruiser, Woodstock, and many more.

Here, you’ll enjoy the freedom to run your territory like your own business, backed by a supportive manager who values trust, development, and doing things the right way. This is a unique opportunity to take ownership of a key regional patch, join a team that values energy and impact, and help shape the future of our on-premise presence.

We’re a proud Circle Back Initiative employer – we commit to responding to every applicant.