Senior Manager, Paid Media

Description

About Vari

Vari started by developing the world’s leading sit-stand desk converter to help a coworker with back pain, but now we’re so much more than a desk. We are flexible workspace solutions made simple and installed fast. We’ve shipped products to more than 120 countries, and our solutions are in 98% of Fortune 500 companies.

Job Summary:

Vari is looking for a Senior Manager – Paid Media to lead the company’s efforts in paid media. The Senior Manager will work in sync media agency partners to strategize and develop campaigns designed to drive audience growth, engagement and lead and opportunity growth for consumer and business-to-business segments.

The individual must be an experienced media strategist and an effective project manager, who has experience managing budgets and external vendors. The individual must have strong communication skills and be able to provide rationale and make optimization recommendations to an executive audience.

Key Responsibilities:

• Serve as in-house expert for all media efforts for all in-market and upcoming campaigns, from operational support to performance results
• Regularly present performance metrics and spend/budget updates on a weekly, monthly, and quarterly basis to internal leadership and stakeholders
• Clearly communicate project objectives, timeline, detailed tasks, and desired outputs to internal and external team members. Monitor the completion of all milestones and update schedules and team members as required.
• Dive into data, distilling the key trends and translating the findings into an actionable report
• Lead agency media buying strategies and tactical recommendations
• Work closely with sales and marketing teams to generate and deliver valuable high-quality leads
• Define, obtain approval for, and manage the execution of testing strategies for audiences, messaging and tactical approaches using partner/agency support for execution
• Manage media budget with media agencies to maximize performance across lead generation, ecommerce ROI, and brand awareness
• Review/QA all agency deliverables, optimizations, and performance on a regular basis to ensure we are meeting business objectives/KPIs Requirements
• Manage DRTV agency partnership to optimize performance-driven campaigns and support overall brand growth for Vari through targeted, measurable television media strategies
• Oversee affiliate marketing program strategy and execution, including partner recruitment, commission structure, and performance optimization to drive incremental revenue and increase brand visibility

Skills And Qualifications:

• Bachelor’s degree in marketing or related field preferred, or the equivalent in professional experience.
• 7+ more years of experience, including hands-on experience managing performance-based traditional, digital media
• At least 2 years’ experience with managing agency and/or partner relationships
• Experience directing, managing, measuring, and optimizing both B2B and B2C campaigns
• Proficiency with and/or ability to learn how to manage and analyze performance in GA 360, AdWords, Bing, Yahoo/Gemini, Paid Social Platforms such as Facebook/Instagram and LinkedIn, DSPs and Ad Servers
• Excellent communication skills and advanced use of the full Microsoft Suite (PowerPoint, Outlook, MSTeams, Word, Sharepoint,) as experience or willingness to learn project management software ClickUp
• Executive reporting and presenting skills to capture results of media campaign management and reporting.
• Experience with executing and managing Martech and ad tech platforms specifically media and sales campaign tagging requirements.
• Advanced Excel skills a must, including but not limited to advanced formulas, advanced charting, pivot tables/reporting and macros
• Experience with email campaign management (B2B and/or B2C) is a plus

Why Vari?

• State of the art On-site Gym, spa-like locker room, and Chair Massage Pod
• Enhanced paternity / maternity / Adoption programs
• 401k and profit-sharing plan
• Personal time off / Volunteer time off
• Team building events on and off site
• Mentoring and career development
• Education reimbursement
• Wellness program and insurance premium discounts
• At-home work set-up