Creative Lead

Purpose Of The Job

Job Description

• Will ultimately be responsible for leading the development and execution of several creative campaigns in parallel.
• The role currently reports to the Creative Director.
• Creating and delivering a distinct visual world across all touchpoints - culminating in a best in class set of visual and brand guidelines.
• Leading creative concepting and campaign development across paid, owned and earned channels (Partnerships, Activations, Retail Experiences, Film, Social, Digital, PR, Web etc).
• Directing external and internal production teams to deliver seasonal campaigns (with project-management support from the Marketing Managers).
• Executing in-house production for ad hoc content creation.
• Guiding an internal team of creatives, including junior and mid-weight designers toward consistent, high-impact results.
• Generate clear ideas and concepts in tandem with the copywriters.
• Liaising with the Digital team to regularly review all creative output.
• Consistent research and understanding of new trends, creative innovation, marketing inspiration - share monthly with the wider marketing team.3
• Create and manage the overall design and visual style for websites, ad campaigns, photoshoots and commercial film productions. 
• Study creative briefs and determine requirements.
• Conceptualize visuals based on requirements.
• Define the visual direction of a campaign and photoshoots .Produce sketches, storyboards, roughs to visualize ideas.
• Ensure that all creation and delivery of content is in line with the brand messaging and tone.

Job Requirements - Experience And Education

• Proven track record in creating and executing compelling brand campaigns across multiple channels.
• Photography skills for inhouse production requirements.
• Comfortable managing and nurturing creatives in-house and externally when required.
• Big picture thinker with strong attention to detail.
• Persuasive and articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues.
• Hands on and self-motivated.
• Extensive experience in art direction and graphic design (min. 5 years experience in a creative or in-house agency).
• Ability to work methodically and meet deadlines.

Skilled in Adobe Creative Suite, with a proven ability to translate concepts into compelling visual designs.

Leadership Behaviors

Building Outstanding TeamsSetting a clear directionSimplificationCollaborate & break silosExecution & AccountabilityGrowth mindsetInnovationInclusionExternal focus

Skills