Creative Producer

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

About Appodeal Publishing Appodeal Publishing is a fast-growing division of Appodeal, focused on helping mobile game developers launch and scale games with strong market potential.
We’re not a service — we’re a strategic product partner. We provide UA, monetization, funding, analytics, and creative support, tailored to each game's unique needs.
We work across genres (not just hyper-casual), and we’re building a lean, high-impact publishing team in Europe — where product quality, game feel, and creative thinking come first.

• As a Creative Producer at Appodeal Publishing, you’ll take ownership of the creative performance layer of our publishing stack.
• You’ll identify what makes each game marketable, design how to showcase it through ads, and work across UA, product, and design to launch and iterate on high-performing assets.

You’re not just giving feedback — you’re setting the creative tone, guiding asset production, and actively improving our ability to scale great games.

📌 Key Responsibilities

Creative Strategy & Briefing

• Define ad strategy for each game based on gameplay, positioning, and target audience
• Build creative briefs and concepts that showcase gameplay hooks and emotional moments
• Identify tone, format, narrative, and gameplay flow that should go into ads
• Propose iterations or new angles when CPI/IPM drop
• Own the full creative cycle: concept → draft → review → launch → learn
• Manage timelines, assets, approvals, and feedback loops
• Work with agencies, freelancers, and motion designers to produce short-form video ads
• Support production of static store assets (screenshots, icons) and potentially playables

Creative Production Oversight

Performance Analysis & Learning

• Analyze creative results with UA team (CPI, IPM, CTR, hook rate, watch time)
• Track which angles convert — and build insights into templates for future games
• Share learnings with UA, Product, and Design to align next steps

Store Assets & ASO Support

• Coordinate visual assets for App Store & Google Play (screenshots, preview videos, icons)
• Align visual strategy with ASO goals and A/B testing plans
• Ensure store presence reflects the strongest aspects of each game

Collaboration

• Partner Closely With:

• UA Lead — to align on goals and audience targeting
• Publishing Producer — to sync product goals and player experience
• Agencies / In-house motion designer — to execute creative strategy
• Support positioning on stores and ensure consistency across channels
• 2–4 years of experience producing ad creatives for mobile games or apps
• Strong portfolio of short-form ads (video or static) — ideally performance-tested
• Solid understanding of CPI/IPM metrics and how to influence them through creatives
• Great taste in storytelling, pacing, and gameplay representation in ads
• Experience working with cross-functional teams: UA, product, design

Who You Are

• Comfortable briefing, reviewing, and iterating quickly
• Familiarity with ASO best practices: what makes a screenshot/icon/store video convert
• 🚀 Why Join Appodeal Publishing?
• Creative Impact – Your ideas will directly influence ad performance and help games scale. You won’t be stuck in an endless production loop — you’ll ship, learn, and improve fast.
• Ownership & Autonomy – You’ll own the creative direction across a growing portfolio of games. From ad hooks to store assets — your decisions will shape how users first meet our games.
• Lean & Agile Team – No bloated layers, no meetings for meetings’ sake. We move fast, focus on outcomes, and keep communication sharp.
• Diverse Game Portfolio – From hybrid-casual to puzzle to midcore — you’ll work on different genres and learn fast what resonates in each category.
• New Generation of Publishing – We’re not an agency or a service shop. We act as product and growth partners for developers — and creative is at the core of that value.
• Creative Evolution – You’ll learn from top UA experts, product leads, and external agencies — while having space to define your own voice and style.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!