Head of Demand Generation, AMER

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. 

Come help us bring modern software to modern science.

Role Overview

We are looking for a strategic and results-driven Head of Demand Generation, Americas to drive marketing strategy and execution across the region. This role is essential to building brand awareness, generating demand, and accelerating pipeline growth for Benchling’s solutions. You will develop and lead integrated marketing programs—spanning field marketing, regional campaigns, digital tactics, and more—that align with regional sales objectives and drive measurable business outcomes.

As a player-coach, you will lead and mentor a high-performing team while also being hands-on in executing key initiatives. The ideal candidate has a strong track record in demand generation and field marketing within enterprise B2B SaaS, along with experience managing and developing teams. You thrive in a fast-paced environment, applying a data-driven approach to decision-making and being a trusted partner to Sales, SDRs, Customer Success, and the broader marketing organization to drive business outcomes..

This is a hybrid in-office role at our San Francisco headquarters. 

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive awareness, engagement, and pipeline growth across AMERS and across segments with a focus on Enterprise.
• Lead, mentor, and grow a regional marketing team, instilling a high-performance, metrics-driven culture. 
• Drive execution of multi-channel campaigns across digital, OOH, tradeshows, owned events, webinars, and partner channels to support pipeline goals. 
• Establish processes to drive and measure a repeatable, scalable and predictable demand generation machine, analyzing campaigns and sharing data-driven insights to stakeholders..
• Plan and manage field marketing programs such as events, executive roundtables, and trade shows, ensuring alignment with personas and regional objectives.
• Own the marketing relationship with sales leaders, ensuring seamless collaboration and communication to drive shared pipeline and revenue targets.
• Oversee and manage the regional field marketing budget, ensuring investments align with business priorities and deliver measurable results and business impact.

Qualifications

• 10 + years of experience in demand generation, field marketing, or integrated marketing within a B2B Saas technology company (life sciences experience not required but desirable).
• Proven ability to plan and execute full-funnel marketing programs, combining PLG, field, digital, and partner marketing.
• Demonstrated leadership experience, with at least 6 years of people management -  managing, mentoring, and developing high-performing teams.
• Deep understanding of sales cycles, pipeline dynamics, and buyer journeys in complex enterprise environments. Significant experience in collaborating with sales leaders and teams to drive joint success.
• Strong analytical mindset with experience using marketing performance data to drive optimization and growth.
• Proficiency in marketing automation and CRM platforms such as Salesforce, Marketo, and related analytics tools. Demonstrated ability in leveraging new AI tools to drive growth.
• Excellent communication and project management skills, with the ability to execute campaigns while managing multiple stakeholders and priorities.
• Experience managing marketing budgets and optimizing spend for maximum impact.
• Bachelor’s degree. MBA is a plus.

How We Work

Flexible Hybrid Work: We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

Salary Range

Benchling takes a market-based approach to pay.  The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is $185,000 - $275,000.

To help you determine which zone applies to your location, please see this resource. If you have questions regarding a specific location's zone designation, please contact a recruiter for additional information.

Total Compensation Includes The Following:

• Competitive total rewards package
• Broad range of medical, dental, and vision plans for employees and their dependents
• Fertility healthcare and family-forming benefits
• Four months of fully paid parental leave
• 401(k) + Employer Match
• Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
• Mental health benefits, including therapy and coaching, for employees and their dependents
• Monthly Wellness stipend
• Learning and development stipend
• Generous and flexible vacation
• Company-wide Winter holiday shutdown
• Sabbaticals for 5-year and 10-year anniversaries

#Li-Hybrid #Bi-Hybrid#Li-Td1

Benchling Welcomes Everyone.

We Believe Diversity Enriches Our Team So We Hire People With A Wide Range Of Identities, Backgrounds, And Experiences. We Are An Equal Opportunity Employer. That Means We Don’T Discriminate On The Basis Of Race, Religion, Color, National Origin, Gender, Sexual Orientation, Age, Marital Status, Veteran Status, Or Disability Status. We Also Consider For Employment Qualified Applicants With Arrest And Conviction Records, Consistent With Applicable Federal, State And Local Law, Including But Not Limited To The San Francisco Fair Chance Ordinance.

Please be aware that Benchling will never request personal information, payment, or sensitive details outside of Greenhouse or via email. All official communications will come from an @benchling.com email address or from an approved vendor alias. If you are contacted by someone claiming to represent Benchling and are unsure of their legitimacy, please reach out to us at recruiting-fraud-alert@benchling.com to verify the communication.