Associate Manager, Social Media Strategy

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About The Job:

The Taco Bell social team is an industry-leading group that develops and builds a breakthrough brand presence, innovative programs and leading community engagement for Taco Bell across social channels and platforms.  As the Associate Manager, Social Strategy, you’ll be leading the creative strategy and development of all product-centric social communications for a key aspect of our menu (Cantina and Crispy Chicken) designed to build awareness for Taco Bell, drive restaurant visits and fuel the Taco Bell cult. Reporting directly to the Social Manager, this role will focus primarily on the following:

The Day-To-Day:

• Be a critical part of the Social Team that sits at the center of Taco Bell campaigns and communication - creating a creative, innovative approach to the work
• Lead social campaigns that support the Cantina Menu, Crispy Chicken pillar of the product calendar from briefings through creative development and execution
• Partner with key stakeholders across brand, product and marketing communications to ensure creative is integrated and reflects a holistic go-to-market strategy end-to-end that is built to accomplish the needs of the Taco Bell Social strategy, paid media and larger Cantina/Brand strategy
• Social point of contact and key lead with creative agencies to execute breakthrough creative that embodies the Taco Bell social strategy and visual identity
• Translate brand and consumer insights into clear and inspiring creative briefs and activation plans.
• Champion the social and brand strategy and ensure all communication efforts ladder up
• Customize a creative approach for each social platform to achieve the strongest campaign presence and leverage platform-specific capabilities
• Accountable for all launch needs for campaigns, across owned earned and paid including approving creator lists and strategies, ensuring all paid media trafficking documents are complete, ensuring all posting instructions and community guides are understood by CM team and all channel considerations are addressed
• Develop and oversee measurement and optimization plans for each campaign
• Stay current on creative and social best practices and trends as an expert in the space

Is This You?

• 7+ years experience working in social media
• Engaged daily in ever-evolving landscape of internet culture and trends with a passion and profound comprehension of the social media eco system
• Fluent in providing clear and productive creative direction as well as experience writing and receiving briefs.
• Proven to enhance social creative ideation, maximize integrated strategies, and create breakthrough opportunities
• Ability to inspire Creative teams
• Comfort and confidence with emerging forms of content, channels, and technology
• Strong collaboration skills
• Exceptional communication skills — on the page and in presentation
• Outstanding organizational skills – with meticulous attention to detail
• Committed to a hands-on approach, ensuring that even the smallest tasks are executed with precision

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$106,700 to $120,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf