Senior Marketing Manager, Demand Generation, APAC

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We are looking for an experienced, ambitious and results-driven marketer who can help lead our growth marketing programs for LinkedIn Talent Solution in Asia-Pacific (APAC) core markets. Partnering closely with our broader Marketing (Product, Field and Brand) and Operational Marketing teams, you will need to balance strategic thinking with tactical execution to own a customer acquisition in APAC.  

We are looking for a strong people manager who can coach a team of growth marketers to develop creative and impactful programs through multiple channels to expand audience reach, shift key perceptions and increase purchase intent. Besides bringing deep expertise in demand generation, you will need to prioritize objectives, manage cross-functional relationships with marketing, operations, PMM, sales and agency partners, and leverage key insights to drive awareness and demand with our recruitment audiences. 

Given strategic importance to LinkedIn, we are looking for someone who has strong communication and presentation skills. You will be required to regularly present to senior executives and influence in a matrixed organization.   As this role also spans China, Mandarin skills are preferred.

Responsibilities

• Develops audience-first and market-led creative insights and best practices that inform acquisition campaigns and creative development  
• Continually measure, monitor and drive improvement in program approaches; employ industry and market best practices and look for opportunities to increase effectiveness and efficiency 
• Partner closely with key stakeholders across Growth Operations, Brand Marketing, Product Marketing, Field Marketing and Sales Development to define goals and create holistic and integrated paid brand campaigns and strategies 
• Manage, coach, and develop a high-performing team of demand gen marketers
• Forge strong partnerships with our creative agency, guiding the creative production process and ensuring that production runs smoothly, on time, and on budget. 
• Efficiently project manages multiple work streams; regularly communicate progress to stakeholders 
• Present regularly on program performance and learnings to Global Marketing Leadership and Sales stakeholders 
• Manage paid media strategy and plans in China only

Qualifications

Basic Qualifications

• BA/BS degree or equivalent experience  
• 10+ years marketing experience at an agency or in-house/corporate 
• 4+ years of people management experience 

• Fluent In English

Preferred Qualifications

• APAC B2B or technology marketing experience  
• Passion for SaaS solutions, software, tech or B2B internet products 

• Proficient In Mandarin

• Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively 
• Experience with demand generation programs and managing pipeline in coordination with Sales Development and Sales 
• Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals 
• Ability to work in a fast-paced, result-based environment - successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results  
• Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and paid media marketing 
• Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution 
• Experience operating successfully and driving results in a globally matrixed organization. The candidate will be required to influence local and global§ stakeholders. 

Suggested Skills:

• Commercial Acumen

• Strategic Leadership

• Creativity

• Stakeholder Management

• Data Driven

Additional Information

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