[Vietnam] Product Manager

Company Description

Santen is a specialized company with a proud 130-year heritage focused exclusively on eye health. As a Japan-originated, global company with our footprint in over 60 countries and regions, our mission is to provide essential and significant value to patients and society through our products and services created from our expertise in ophthalmology and from the patient’s perspective.

Job Description

Position Purpose:

1. Set up and implement the product strategy to attain given goals and objectives. 
2. Cooperate with team members and other functions in aligning with organization directions and to achieve goals and objectives.

Principal Accountabilities

Product Accountabilities:

• Develop, plan and implement short-term, mid-term product strategies to increase the market share and attain goals and objectives which is aligning with Santen’s business goals and objectives both annual revenue and profit range.
• Proactively plan and conduct strategic, tactic, strong and effective activities to increase the share of voice of products through various communications both internal and external parties by numerous, waves and streamline actions every quarter. To build, strengthen/enhance brand equity as market leader. Create MKT POSM, brand communication tools and things for internal and external parties
• Set up, monitor, review and report on all marketing activities and results in clear KPI and ROI.
• Conduct, monitor and report the budget of assigned products
• Involve, collaborate with field force team to implement the marketing strategy and marketing plan, project.
• Develop a strong partnership with external & internal partners to develop the best collaboration in management and interaction.
• Conduct market research to determine market requirements for existing and future products analysis of customer research, current market conditions and competitor information
• Identification of developmental opportunities in market to propose action plan for gaining brand equity, awareness and provide the best Santen’s eye care solution to serve unmet needs.
• Provide short-term, mid-term forecast on revenue, market situation, expenditures accordingly
• Involve determining pricing of given assign products
• Monitor and capture best practice from industry, consider applying it to works

Completes other assigned works/jobs from manager(s) if any.

Qualifications

1. Education:

• University Pharmacist/ Doctor background or preferable
• Proven professional MKT expertise, business or marketing-related degree or equivalent professional qualification is preferred 

1. Knowledge & working experience

• At least 5 working experience product specialist role or equal or 3 years working experience in same position in pharmaceutical industry
• Good knowledge of modern MKT and integrated MKT

1. Key competencies

• Excellent written and verbal communication skills, Presentation skills
• Organization and planning, strategic thinking, problem analysis and problem-solving
• Leadership, Persuasiveness, Adaptability, Creativity, Decision-making
• Good networking ability, Passion to job, ambition to deliver achievement
• Objectivity in delegating, analytical thinking & result orientation
• Good medical and marketing knowledge, good Computing skill – especially on MS Office software

Additional Information

Grow your career at Santen

A career at Santen is an opportunity to make a difference. We aspire to contribute to the realization of “Happiness with Vision” by providing eye health products and services to patients, consumers, and medical professionals around the world. Guided by our CORE PRINCIPLE, “Tenki ni sanyo suru”, Santen is engaged in the global research & development, manufacturing, and sales and marketing of pharmaceutical products in opthlamology. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.