Lead Marketer, Content Licensing Partnerships

HubSpot.com

114k - 182k USD/year

Remote

USA

Full Time

POS-15332

HubSpot’s mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching, educating and entertaining, and converting new customers at different steps in their journey. Each month our HubSpot Media Network reaches over 50 million people through such popular content franchises as The Hustle, My First Million, Mindstream, Marketing Against the Grain and dozens of other YouTube channels, newsletters, podcasts, creator partnerships, blogs and more.

Expanding the reach of our content, and meeting more audiences on their own terms, is a core part of that strategy.

The Lead Marketer, Content Licensing and Business Development will support that growth by leading the licensing and packaging of top IP like My First Million, The Hustle and Marketing Against the Grain through strategic deal-making and partnerships.

Using your deep understanding of, and relationships across, the media and technology landscape, you will be responsible for identifying, developing, structuring and executing new partnerships with third party content distributors: VOD, in-ride and in-flight, international distributors, print, aggregators, et al.

Responsibilities:

Deal Sourcing & Negotiation

Source, evaluate, and negotiate high-impact deals, including content partnerships, distribution agreements, and new content platform collaborations, with a strong emphasis on high-value formats for HubSpot: video and audio.
Own and manage the end-to-end deal pipeline, from initial ideation through execution and optimization, negotiating terms, and closing deals.
Build and maintain relationships with key industry stakeholders, including potential partners and platforms.
Oversee the entire deal lifecycle from initial contact through negotiation to post-deal execution.

Strategic Planning & Execution

Develop and implement content BD strategies that drive growth and support HubSpot Media’s objectives for this role: increasing the reach and impact of our top performing content series.
Identify new market opportunities, trends, and partnerships to expand HubSpot Media’s reach and new customer potential.
Track and manage the deal pipeline, ensuring timely progress and reporting on key milestones.
Regularly analyze partnership performance and ROI, adjusting strategies and optimizing ongoing collaborations for maximum impact.

Ideal Qualities:

Experience bundling and licensing video podcast content.
Preexisting relationships with established SVODs, AVODs, in-flight and in-ride platforms, and other content aggregators/surfaces.
Demonstrated success in building and launching new cross-functional programs from the ground up.
In-depth understanding of trends in the media ecosystem and emerging platforms.
Proven ability to build programs that have measurable business impact.
An interest in business media.

*Note, this is not a commission based role.

Cash compensation range: 114000-182000 USD Annually

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$114,000—$182,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About Hubspot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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