Product Marketing Manager, Lending

About Onepay

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts
• Domestic and international peer-to-peer payments
• Credit Builder and credit score monitoring
• Digital wallet / contactless payment solutions

• Credit Card Program

• Buy-now-pay-later installment loans at Walmart

• Prepaid Mobile Service

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

The Role

As a Product Marketing Manager on the Lending team, you’ll own how we bring flexible financing solutions to market and how we communicate their value to millions of customers. You'll shape messaging, lifecycle strategies, and go-to-market plans for our BNPL and lending products—ensuring customers understand, adopt, and engage with them seamlessly across app and point-of-sale experiences. This is a highly cross-functional role working with Product, Engineering, Design, Legal and Compliance to drive adoption and build trust in our lending offerings. You will:

• Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch.
• Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success.
• Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes.
• Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use.
• Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage.
• Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention.
• Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements.
• Be the voice of the customer internally—deeply understand pain points, motivations, and behaviors to guide messaging and positioning.

You Bring

• 5-8 years of experience in product marketing, lifecycle marketing, or related fields (fintech or consumer tech preferred).
• Strong background in customer lifecycle management and experimentation (A/B testing, multivariate testing, cohort analysis).
• Experience working closely with Product, Engineering, Legal and Compliance.
• Exceptional written communication skills with the ability to distill complex financial concepts into simple, compelling messages.
• Analytical mindset; comfortable using data and reporting tools (e.g., Amplitude, Tableau, Databricks) to measure and optimize campaigns.
• Self-starter with strong cross-functional collaboration skills, able to thrive in fast-paced, ambiguous environments.
• Passion for financial inclusion and creating customer-first lending experiences.

What We Offer

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.