Sr.Manager, Biz Marketing (Global Marketing & Comm)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Team Description

‘Global Merchandising & New Initiatives’ team at Coupang’s Global eCommerce organization focuses on driving marketing, selection and new business for Coupang’s strong global portfolio. We are seeking a dynamic and motivated Sr. Manager - Global Biz. Marketing Specialist. This person must be entrepreneurial by nature with strong responsibility and willing to contribute to building a positive customer experience towards Coupang global business and its selection by taking part in a diverse, ‘glocal’ experienced team.

This person will work with cross-functional teams as well as external network including agencies. The primary goal of this role is to help Coupang’s global team to strengthen its selection of what our customers want and drives marketing/merchandising activities to increase its visibility and customer loyalty.

What You Will Do

• Begins every day obsessed over Customer Experience. Starts with customer focused objectives and works backwards. Solution-building mindset to address and WOW our customers by utilizing internal/external data on customers and market.
• Collaborate with internal/external teams to develop marketing ideas, plan and execute seasonal promotions and campaigns based on the ‘Merchandising Calendar’, analyze results based on data and devise ways to continuously enhance the customer experience.
• Set team goals for top-line metrics (orders, GMV) and customer behavior indicators (inflow, conversion, retention, etc.), and develop and execute marketing strategies to drive customer growth and long-term value.
• Build and streamline internal processes for smooth collaboration between the business, and different functional teams.

Basic Qualifications

• 8+ years of work experience, including at least 5 years in Marketing or eCommerce
• 3+ years of team management experience
• Proven track record of leading projects with quantitative targets and performance ownership
• Able to prioritize and manage work effectively in complex, fast-paced environments with multiple stakeholders and competing requests; prefers a dynamic work style
• Deep understanding of, and familiarity with, digital marketing layout and logic
• Ability to generate new ideas and experiment with different approaches; understands the difference between 1-way and 2-way doors
• Detail oriented, high standards and a bias toward action
• Always ensures business goals and plans are in line with ‘WOW-ing the Customer’ – never sacrifices customer experience for short-term goal
• English & Korean language skills in a proficient and concise way. Both written and verbal

Preferred Qualifications

• Experience in working in e-commerce OR global brands OR marketing agencies
• Experience in content strategy building from in-house/agency
• Bachelor’s degree majored in business, finance, analytical or related majors (mathematics, statistics, economics, marketing, etc.)
• Experience with SQL or Tableau is a plus

Recruitment Process and Others

Recruitment Process

• Application Review > 1st Phone Interview > 2nd Onsite Interview > Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details To Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
• https://www.coupang.jobs/en/privacy-policy/

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.