Senior Growth Marketing Manager

About the Role We’re hiring a data-driven Senior Growth Marketing Manager to support lead generation efforts and campaign execution across our performance programs. This includes:

• Lead generation on our brand-new product launch focused on a B2C and B2B travel audience.
• Driving B2C luxury traveler adoption of our editorial travel website and leveraging our travel advisors to book travel.
• Adoption across a B2B audience both within and outside our network of Ensemble’s exclusive travel booking tool.
• Lastly, support marketing campaigns that drive travel agencies to join Ensemble – a travel consortium.

This role is ideal for someone who loves testing, optimizing, and running fast-paced performance marketing campaigns across platforms.

Key Responsibilities

• Build and manage digital ad campaigns (Google Ads, TikTok, Meta, Pinterest, Reddit, Quora, LinkedIn, etc.) to support lead generation across all three focus areas.
• Launch and optimize landing pages, lead capture forms, conversion flows and tracking for acquisition and member engagement.
• Support efforts that involve marketing campaigns with industry trade vendors.
• Work cross-functionally with design and content teams to develop campaign creative and email sequences.
• Support outbound email campaigns to drive adoption of Ensemble’s exclusive booking platform.
• Partner with business development and member engagement teams to align messaging and maximize lead quality.
• Track KPIs and analyze performance trends, reporting and presenting learnings and clear recommendations regularly.
• Make front-end website updates as needed across both RangeTravel.com and EnsembleTravel.com to ensure pages are optimized for performance, SEO, and user experience.

The person who will love this job...

• Have passion for the consumer; be an insights-driven marketer.
• Bring a data first approach.
• Thrives in a fast-paced, high-performance entrepreneurial environment with the ability to roll up their sleeves and get to work with minimal oversight.
• Is a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders.
• Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers.

What We’re Looking For

• 3–5 years of hands-on experience in digital/growth marketing, with proven success running performance marketing campaigns
• Comfortable running ads across Google, Meta, TikTok and LinkedIn, Reddit, Quora and experienced in optimizing conversions.
• Strong understanding of ad metrics. You are comfortable reporting and building dashboards to show CAC, RoAS, etc.
• Strong understanding of lead funnels, retargeting, and A/B testing strategies
• Fluent with tools like HubSpot, GA4, SEMrush and more.
• Analytical mindset with a passion for fast testing and learning
• Self-starter who’s comfortable working independently in a fast-moving environment. Comfortable iterating fast.
• Strong analytical capabilities with proven expertise in problem solving and multiple project management.
• Detail oriented person who moves quickly but not in service of mistakes or errors
• Front-end development experience is a must.
• In depth experience developing and executing marketing plans.
• Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.
• Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.
• Travel industry experience a plus, startup experience a plus.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.