Digital Manager

Job Description Summary

The Digital Manager leads the digital/AI culture, innovation and infrastructure, across the Novartis BeLux organization.

Job Description

Accountabilitiesdigital Culture

•  Cultivate a strong digital and AI mindset across all BE&E and Marketing teams, identify opportunities to increase digital savviness
• Map and build relationships with key digital stakeholders in the market (eg. local innovation forums, conferences, etc.)
•  Lead the digital upskilling of the organization and facilitate as needed in collaboration with learning and capabilities

AI & Digital innovation

• Translate internal simplification and business needs into digital/AI-driven opportunities
• Capitalize on external digital/AI trends and emerging technologies in the pharmaceutical and medical environment, to propose solutions that can support overall business growth across our business and TAs 

Digital Governance

• Develop and implement a comprehensive digital marketing roadmap (digital marketing channels, projects, measurement tools) tailored for BeLux, based on International and Western European Cluster (WEC) direction and priorities – align with BE&E objectives and cross-TA needs.

Digital Infrastructure

Be The Platform Expert And Local-International Spoc For Marketing Tech And Crm Systems

Be The Technical Expert On Social Media Platforms

• Responsible for platform integration and readiness in local infrastructure
• Responsible for data compliance, IT security standards, troubleshooting, usage optimization, license management etc
• Act as bridge between business, IT, and external partners 

Dashboards & Analytics

• Champion and enable data driven decision making across the business with insights from digital initiatives to enhance performance
• Establish and re-evaluate KPIs to measure the effectiveness of digital commercialization activities, in close collaboration with the OCE managers
• Integrate OCE metrics into company reporting structures, in collaboration with Data & Analytics team
• Supervise and further integrate the OCE metrics dashboards, in collaboration with Data & Analytics
• Own the website analytics tools for NVS platforms (ex NovartisPro, SFMC etc) 

Job Requirements

• BA or MA in business, marketing/digital marketing, communication or related field
• 5+ years experience within a mid-to-large size company, responsible for building and executing digital (marketing) strategies
• Understanding of and experience with digital marketing and sales technologies, such as CRM systems, Google Analytics, Social Media platforms, etc.
• Fluent in English

Skills Desired

Administrative Assistance, Advertising Campaigns, Communication Skills, Creative Strategy, Digital Marketing, Email Marketing, Marketing, Marketing Communications, Marketing Plans, Market Research, Microsoft Access, Online Advertising, Press Releases, Prioritization, Sales, Trade Shows