Head of Marketing - Lincoln Sentry

Our Company

At Lincoln Sentry, we deliver Australia’s best selection of quality hardware products, backed by expert advice and deep industry knowledge. Operating through two dedicated divisions—Cabinet Hardware and Architectural Hardware—we serve the trade market with tailored solutions that meet current and emerging trends.

Founded in Brisbane in 1986, Lincoln Sentry has grown into one of Australia’s leading suppliers and distributors to the cabinet, furniture, glazing, and industrial tape and insulation sectors. Our integrated approach allows us to bring together the essential elements needed by cabinet makers, glaziers, builders, designers, and renovators—offering a single source for specification, supply, and support across residential and commercial projects. It’s a comprehensive offer unmatched by any single competitor.

Your Role

Are you a strategic marketing leader ready to drive transformation in a dynamic B2B environment? Lincoln Sentry is seeking a visionary Head of Marketing to lead our marketing, digital, and activation agenda—delivering profitable growth and a seamless omnichannel customer experience across branch, sales & service, and online.

This is a high-impact opportunity to shape the future of marketing at Lincoln Sentry, a leading B2B distribution business. Unlike traditional brand marketing roles, this position focuses on customer insights, market segmentation, and digital strategy—not consumer branding.

Leading a team you'll drive strategic and trade marketing initiatives, and spearhead digital transformation across platforms including eCommerce, CRM/EDM, social media, and our website. As a member of the Executive Leadership Team (ELT), you’ll help shape and execute our 4-year strategy with a strong emphasis on customer centricity.

Key Responsibilities

• Develop and implement short-term and long-term marketing strategies
• Lead customer segmentation and insights to unify how we understand and serve our customers
• Oversee digital transformation and change management across all digital channels
• Elevate marketing capability through leadership, coaching, and cross-functional collaboration

Benefits

• Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide of gyms and pools across Australia
• Industry-leading professional development programs
• 20 weeks paid parental leave for primary carers
• Total wellbeing support through our wellbeing app and our LifeWorks Employee Assistance Program
• Monthly Employee Celebration Program and Quarterly XCEED Program to recognise and reward your hard work
• Up to $1000 a year back on out-of-pocket medical expenses, through our ‘Gap Plan’
• ‘Supporting our Communities’ employee action day

Skills & Experience

• Proven experience at Head of Marketing or Marketing Director level
• Strong background in B2B, distribution, building products, or materials industries
• Demonstrated success in leading digital strategy and transformation
• Skilled in change management and leading through organizational evolution
• Comfortable operating in a fast-paced, evolving business environment
• Degree in Business or Marketing (MBA/post-grad preferred)
• Strategic, analytical, and financial acumen
• Expertise in customer segmentation, value proposition design, and go-to-market execution
• Digital fluency across platforms, martech, and analytics

Imagine a better place

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it!

You'll work with over 50 iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.

How To Apply:

We are looking to speak with you asap, please apply online!