Associate Vice President - Marketing

This role is for one of Weekday’s clients

Min Experience: 9 years

Location: Mumbai

JobType: full-time

Requirements

Responsibilities:

• Be a leader in working cross-functionally to drive the execution of analyst relationship plans, aligning with other areas of marketing.
• Develop and execute strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.
• Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies.
• Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself.
• Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives.
• Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion.
• Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.
• Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext.

Requirements:

• Master’s degree of higher in business management, marketing, science, statistics, engineering and/or technology
• 9+ years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe
• Experience in analyst relationship management and event management.
• Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.
• Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc.
• Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc.
• Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.