Senior Manager, Brand Marketing and Communications, Asia

Brand Marketing Strategies

• Develop long term and short-term brand strategy to enhance and elevate Samsonite brand image and drive sales in APAC market. Plan and implement action plans to support it. 
• Develop marketing support materials and implement ATL & BTL marketing activities, including advertising campaign, media release, PR program, product launch, promotional activities and VM support etc to strive for the commercial success of the brands
• Working closely with digital & e-commerce team or external agencies to produce best-in-class marketing assets and execution plans
• Track and evaluate communication strategies and effectiveness of the marketing support & initiatives
• Budget control – regular reports, source for the best vendor for each project and negotiate for the best quotation to maximize our investment
• Provide guidance and support to the markets. Build up platform for better information sharing. Consolidate reports or information from markets and share the best practice
• Design and execute brand health study for region

Build and Maintain Relationships with internal and external Stakeholders

• Communicate and coordinate with other regions or Asia markets to share and leverage on each other’s’ marketing assets and efforts. 
• Learn from other regions to improve the performance of Asia. 
• Provide support to other regions or Asia markets when it is required 

Managing and coaching the team 

• Motivating and coaching a marketing communications team
• Being a people manager, is responsible for team members’ continuous professional development and competencies enhancement    

Education

• University degree or above in business, marketing or other related.   

Experience Requirements

• Minimum of 10 years marketing related experience equivalent required with international brands
• Regional function experience
• Lifestyle brand / industry background
• Experience of working with multiple agencies

Mobility/Travel

• Occasional travel may be required 

Computer Skills

• Hand on user on Microsoft Office, strong in Excel analysis tools, SAP user preferable 

Language

• Native or Proficient command of English is must
• One of additional Asian language skill will be plus

Samsonite is an equal opportunity employer and welcomes applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply.

All information provided by candidates will be used solely for recruitment purposes. Unsuccessful applications will be destroyed upon completion of the recruitment process.

Who we are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere.  With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.