Senior Brand Manager (Fragrances)

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose:

Reporting to Country Manager, this role will be responsible for brand building and P&L budgets.

As the Senior Brand Manager for our fragrance brands, you will build the brand from existing position, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.

Be fully responsible for driving sales & marketing planning and all communications, activations of the brand to build brand awareness in Taiwan. To succeed in this role, the successful candidate has to be a sales & marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across Taiwan, with a high sensitivity to beauty.

A highly personable, business acumen, entrepreneurship personality is key for the success to be the bridge of the brand with the press and influencers and internal stakeholders.

Key Responsibilities:

Marketing Creativity

• Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands
• Ensure that all marketing plans are executed in line with brand image and expected standards
• Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands
• Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to
• Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction
• Develop local media and creative campaigns for the brands
• Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
• Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards

Sales & Operations (Collaborate with Retail Team)

• Ensure that committed departmental store targets and overall sales targets are achieved
• Negotiate with store owners for good animation areas and promotional programs
• Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed
• Meet with the sales team regularly to monitor their sales achievement and motivational level
• Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status
• Forecast sufficient selling stocks, testers, POS materials and samples for each promotion
• Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum
• Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand
• Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days for fragrance brands

Sales, Finance, P&L

• Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year
• Ensure approved sales targets are achieved
• Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget
• Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively
• Ensure that budgeted product contribution is kept for each brand
• Prepare internal and principal budgets based on company and brand directions taking into account product contributions

Management Reporting

• Provide timely, accurate and regular business progress reports
• Provide updated and accurate information of general market trends and competitors’ activities for decision making and business development

Others

• Able to react to change productively and handle other essential tasks as assigned
• To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions

Requirements:

• Minimum Degree in Business Management, Marketing or relevant specialization with at least 8 to 10 years of end-to-end sales & brand management experience in the FMCG/ Retail industry
• At least 3 years of proven experience in a managerial role
• Experience in the Beauty / Cosmetics Retail industry preferred
• Ability to motivate the employees to ensure optimum output and quality work
• Strong market sense (local and international) and insight in grasping key issues affecting the Company
• A corporate entrepreneur with a strong desire to build a successful business
• Possess excellent business development skills to continuously assess business opportunities, review market and business information and deliver updates internally and externally
• Proficient English both spoken and written

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

• To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/
• If you have a question for us, please drop us an email here.
• We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.