Marketing Strategist

All the benefits and perks you need for you and your family:

• Benefits from Day One
• Paid Days Off from Day One

• Career Development

• Whole Person Wellbeing Resources
• Mental Health Resources and Support

Our Promise To You:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

• Schedule: Full Time / Shift: Days
• Location: 201 PARK PL, Altamonte Springs, 32701
• The community you’ll be caring for: AdventHealth Altamonte Springs
• Located north of Orlando in the community of Altamonte Springs, our facility is consistently named “Best Hospital” for overall quality, reputation, doctors and nurses by local residents 
• As the largest satellite campus within the AdventHealth system, AdventHealth Altamonte has been providing state-of-the-art healthcare to the community since 1973  
• The 398-bed hospital cares for more than 168,000 patients a year. We are proud to be revolutionizing health care with visionary leadership and world-class resources 

The Role You’Ll Contribute:

The Marketing Strategist works with the Marketing Manager and/or Senior Manager, to help manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth's strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you’ll bring to the team:

• Manages day-to-day strategic marketing efforts for assigned service lines and dedicated markets with a regional and network focus.
• Coordinates with the Research team to develop market analysis and obtain competitor, consumer, and physician intelligence to create effective marketing plans.
• Monitors patient volume, market share, online engagement, and brand preference, implementing tracking mechanisms to measure success and reconcile ROI.
• Develops and maintains physician relationships, creating marketing strategies to drive physician referrals and collaborating with the Physician Relations/Sales team.
• Oversees websites related to the area of focus, collaborating with the Digital Strategy team to implement effective online and social media strategies.
• Works collaboratively with the Creative team, providing clear objectives, timely feedback, and reasonable deadlines for the development of deliverables.
• Serves as a brand ambassador, ensuring consistent execution of national and local brand standards across all areas.
• Plans and executes health fairs, community events, and negotiates community sponsorships, managing community relationships and partnerships.
• Manages service line and market-specific budgets, ensuring timely reporting and fiscal responsibility.
• Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists, assisting with hiring, retaining, and developing the team.
• Meets or exceeds customer service level expectations.

The expertise and experiences you’ll need to succeed:

• Bachelors in marketing, Communications or related field Required
• 4+ marketing or related experience with complex project management and/or comprehensive campaign results
• Driver License, Valid and in State driving record in accordance with AdventHealth policy
• Self-starter with ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking marketing leadership for guidance and support.
• Strong presentation and writing/story-telling skills.
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results.
• Advanced experience in emerging digital media and technologies; proficient in social media platforms.