Senior Performance Marketing Specialist

Who We Are

Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.

We’re the payments provider for over 200 000 self-employed, and process over US$3 billion annually.

We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.

Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.

We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.

We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.

Grow With Us.

About The Role

The Senior Performance Marketing Specialist is responsible for planning, executing, optimising, and reporting on full-funnel performance campaigns across Meta, TikTok, and other emerging channels.

This role plays a key part in driving high-quality acquisition and growing brand presence through creative iteration, audience experimentation, and strategic optimisation. As a senior team member, you’ll take full ownership of these platforms, working closely with content, design, and data teams to identify and scale opportunities.

This role requires a blend of strategic thinking and deep executional expertise. You’re expected to proactively identify growth levers, stay adaptable as priorities evolve, and contribute to a high-performing, collaborative environment.

What You Will Be Doing

Campaign Strategy, Planning & Execution

• Develop, execute and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms
• Translate business and growth objectives into clear, platform-specific strategies and tactics
• Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume
• Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals

Performance Analysis, Reporting & Optimisation

• Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality
• Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio
• Deliver actionable insights and performance reports that influence strategy
• Partner with the data team to enhance attribution accuracy and lifecycle analysis
• Brief design and content teams on creative needs based on funnel stage and performance data
• Review and provide feedback on creative assets to ensure they align with platform best practices
• Lead creative testing cycles to identify high-performing messaging, formats, and placements
• Continuous Learning & Channel Innovation

Creative Collaboration

• Stay ahead of algorithm changes, privacy updates, and new ad formats across platforms
• Lead structured tests on audiences, bidding, and content to uncover new growth opportunities
• Evaluate and recommend new channels for experimentation and adoption where relevant
• 5+ years of hands-on experience in paid social/performance/display marketing
• Deep experience running full funnel campaigns across Meta (Facebook, Instagram) and TikTok
• Proven experience driving acquisition and improving ROI through structured testing and optimisation
• Bonus: experience managing Google Ads campaigns
• Bachelor’s degree in Marketing, Business, or a related field

About You

Experience

Education

• Meta Blueprint and TikTok Ads certifications are advantageous
• Ongoing upskilling in growth, analytics, or digital experimentation is a plus

Technical Skills

• Proficient in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of full-funnel marketing, audience segmentation, and performance metrics
• Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution
• Confident turning data into action through structured reporting and forecasting

Communication Skills:

• Clear, confident communicator with the ability to translate complex performance data into simple, actionable insights
• Comfortable collaborating across marketing, data, content, and design teams

Ways Of Working

• Proactive, organised, and accountable
• Comfortable working independently with high levels of ownership
• Analytical and experimental, with a solutions-focused mindset
• Open to feedback, eager to learn, and adaptable in a fast-paced environment

The People We’Re Looking For

We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.

Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.

So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

Find out more about who we are here.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.