Deputy Vice President, Strategic Communications

The key responsibilities of this role are as follows.

1. 1.    Strategic and integrated communicationsa.    Translate the corporate communications and sustainability strategy into actionable, measurable communication plans that support business growth, brand reputation and corporate purpose.b.    Ensure a cohesive narrative that connects the company’s business priorities with its sustainability commitments and customer promise and that key messages are consistent across corporate (distribution channels included), product, sustainability and regulatory communications. c.    Act as a key advisor to business leaders on communication strategies and tactics that align with the company’s strategic direction.
2. 2.    Brand and reputation managementa.    Strengthen brand positioning as a trusted insurance partner through thought leadership, stakeholder engagement and storytelling by developing content and campaigns that position the company as a trusted insurer as responsible corporate citizen.b.    Monitor and manage the company’s reputation through proactive and reactive communication strategies and tactics.c.    Oversee public relations activities, media engagement, and industry commentaries to influence perceptions positively. d.    Support community investment and corporate responsibility initiatives with compelling narratives that communicate the company’s sustainability commitments, progress and impact.
3. 3.    Media and stakeholder relationsa.    Manage day-to-day relationships with media, industry bodies and key stakeholders in ensuring alignment with communication plans and posture that support the company’s strategic direction, business growth, brand reputation and corporate purpose. b.    Support and prepare media engagements, speaking opportunities and public announcements. c.    Cultivate relationships with key journalists, industry commentators and influencers especially in the insurance and financial services sectors.d.    Ensure transparent and timely communication with customers, regulators, partners and shareholders.
4. 4.    Crisis and issues managementa.    Lead the operational crisis communication response, working under the VP of Strategic Communication and Sustainability to ensure accuracy, timeliness and stakeholder trust.b.    Maintain readiness plans and scenario-based crisis communication playbook.
5. 5.    Internal communications and employee engagementa.    Oversee internal communications initiatives that drive employee engagement to foster an informed, engaged and purpose-driven workforce.b.    Partner with HR, sustainability and leadership teams to cascade key messages consistently to embed culture, values and business priorities across the organisation.
6. 6.    Content and digital engagementa.    Produce and oversee corporate content creation (press releases, speeches, reports, intranet, social media, videos, podcasts/vodcasts) across multimedia channels that are relevant to target audiences.b.    Leverage multimedia channels, including press outlets and digital channels, to amplify the company’s voice, enhance transparency to engage diverse audiences. c.    Track and analyse engagement metrics to refine communication strategies.