Research Manager, Media

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Job Details

Research Manager, Media

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

About The Job

As a Research Manager (Media), you’ll manage end‑to‑end media and research projects – from scoping and design through analysis and delivery – turning data into clear, actionable recommendations that improve client outcomes and advise media strategy. You’ll lead a small project team, coach junior colleagues, and collaborate with analytics and solution specialists to deploy Kantar’s media tools and build repeatable, high‑quality delivery.

A critical success factor is a client‑partnership mindset—demonstrating flexibility, agility and resilience in a fast‑paced environment while maintaining high standards of quality, clarity and consultative value.

The Role

Client Management & Consultancy

• Having a clear understanding of client businesses, collaborators, markets, and verticals; contribute practical, evidence-based recommendations.
• Strong questioning and probing skills to identify the real business issues behind client conversations, with the ability to shape research design and insights accordingly.
• Present confidently and regularly; facilitate discussions to clarify business issues.
• Contribute to strategic client account plans.

Media Measurement Expertise

• Lead the deployment of Kantar’s proprietary media solutions and standard processes (e.g., brand lift, creative diagnostics, attention/asset testing, campaign effectiveness) and delivering impactful insights to clients.
• Skilled at delivering high-quality insights under tight deadlines, distilling sophisticated research findings into concise, compelling stories that highlight the “so what” for clients.
• Design appropriate research solutions (sampling, questionnaire, data specifications) and synthesize multiple sources (sales, media spend, platform metrics) into compelling, concise stories with clear business implications.
• Capable of tailoring insights to different audiences, from media and brand teams to senior executives, using the right level of detail and clarity.

Commercial & Growth Support

• Maintain strong delivery and growing client relationships through strong critical thinking and expertise
• Support Director in building of proposals and pitches content and pricing (needs discovery, methodological design, costing, proposal drafting, and portions of pitch delivery)
• Being on top of finance processes (paperwork/contracts/PO/billing) and manage direct costs and time costs accurately

People & Team

• Coach and support 2–4 junior team members with ongoing feedback, monthly check-ins, and timely appraisal inputs; set clear objectives.
• Balance hands-on analysis and deliverable creation with effective delegation, feedback, and resourcing/management of junior team members.

Requirements

• 5–7 years of proven experience in insights, marketing, or media (agency, ad tech, or client-side), with exposure to campaign measurement, brand tracking/lift, or creative testing; strong quantitative foundation. Familiarity with digital platforms (Google/YouTube, Meta, TikTok)
• Strong understanding of Marketing Mix Modeling (MMM); able to see opportunities, collaborate with analytics teams, and translate insights into actionable media strategies.
• Technical Proficiency: Intermediate proficiency of Python and/or R for statistical analysis; proficiency in Excel/Google Sheets for data handling
• Bilingual Business Proficiency: Fluent in English and Vietnamese, with the ability to analyze, write, and present insights effectively to diverse audiences, including senior executives
• Senior Collaborator Management: Extensive experience managing relationships with senior client partners, having confidence to provide advisory that can influence decisions, and setting clear expectations.
• Insightful Communicator: Clear and concise in both written and verbal communication; skilled at translating complex analysis into practical, business-ready recommendations.
• Presentation Skills: Proven track record of confidently delivering research findings and strategic recommendations in client-facing settings.
• Team Collaboration & Positive Growth Mindset: Collaborative, resilient, and organized, with strong attention to detail, and the ability to thrive under pressure. Demonstrates a positive, proactive solutions-oriented outlook; navigates ambiguity with confidence, thinks creatively, takes ownership of challenges, and delivers practical, innovative solutions.
• Research Fundamentals: Proficient in questionnaire and sample design, data specifications, quality checks, charting, and end-to-end project management; adept at synthesizing sales, media spend, and platform data.
• People Management: Experience line-managing a team of two or more, providing guidance, feedback, and development support.

At Kantar We Believe In Always Getting Better

• Challenging ourselves to continually improve, develop and grow.
• Working on small steps that can add up to a big change.
• Asking every day – “What worked well, and how could we make it better?”

Making Today Count.

• Delivering real impact, at pace
• Thinking ‘Are we adding value?’ at every interaction.
• Making decisions quickly

Winning Together

• Inspiring and challenging each other to raise the bar commercially.
• Using the power of Kantar to create value for everyone.
• Being proud and celebrating our achievements

What part of Kantar might I be joining?

You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.

Why Join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy And Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

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Location

Ho Chi Minh City, Vo Van Tan StreetVietnam

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.