Sr Director Online Casino Cohort Growth

We’re looking for a Sr. Director, Online Casino Cohort Growth to lead strategy, execution, and performance optimization across the customer lifecycle for our online Casino business. You’ll be responsible for designing and implementing data-driven programs that drive growth, engagement, and long-term retention of high-value customer cohorts.

This is a high-visibility, cross-functional role that will directly impact our Casino P&L. You’ll partner closely with CRM, Media, Promotions, Analytics, Product, and VIP teams to shape and execute initiatives that improve player value, reduce churn, and grow share of wallet.

If you thrive at the intersection of commercial strategy, customer marketing, and analytics — and want to help build the future of iGaming with one of the most recognized sports brands in the world — this is the role for you.

What You’ll Do

• Lead cohort growth strategy: Own the end-to-end strategy for growing and maximizing value from player cohorts across their lifecycle, with a focus on segmentation, engagement, monetization, and retention.  
• Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, NGR, LTV, and retention goals for the Casino business.  
• Optimize player journeys: Identify friction points and opportunities across the player lifecycle, and work with Product, CRM, and CX teams to build seamless, rewarding experiences.  
• Incentives & personalization: Partner with Promotions and CRM to create targeted campaigns and offers tailored to different customer segments.  
• Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives.  
• Collaborate across the business: Serve as a critical bridge between Marketing, Product, VIP, and Analytics to align on goals, share insights, and execute plans.  
• Test & iterate: Build a robust experimentation roadmap to continually refine programs and tactics, leveraging test-and-learn to drive improvements.  
• Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership.  

What You Bring

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy, ideally within online gaming, sports betting, or digital entertainment.  
• Proven track record of driving customer value and retention through targeted, data-informed initiatives.  
• Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment.  
• Strong analytical skills with expertise in cohort analysis, LTV modeling, and building business cases.  
• Excellent cross-functional leadership and communication skills — able to influence stakeholders and drive alignment across diverse teams.  
• Experience managing large-scale, complex programs with multiple workstreams and stakeholders.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.