Dir Digital Experience

INTEGRIS Health Corporate Office, Oklahoma’s largest not-for-profit health system has a great opportunity for a Director of Digital Experience in Oklahoma City, OK. In this position, you’ll be a part of our Corporate Communications team providing exceptional work supporting the INTEGRIS Health caregivers and the community at large.   If our mission of partnering with people to live healthier lives speaks to you, apply today and learn more about our recently enhanced benefits package for all eligible caregivers such as, front loaded PTO, 100% INTEGRIS Health paid short term disability, increased retirement match, and paid family leave. We invite you to join us as we strive to be The Most Trusted Partner for Health.

The Director of Digital Experience leads the strategic vision, development, and optimization of enterprise-wide digital initiatives at INTEGRIS Health. This role drives digital transformation by delivering consumer-centric solutions that enhance access, engagement, and overall experience. Reporting to the SVP Chief of Staff, the Director oversees cross-functional teams and digital product portfolios, ensuring seamless, secure, and user-centered platforms.

With a strong focus on innovation, emerging technologies, and data-driven decision-making, the Director serves as a key advisor to executive leadership, shaping system-wide strategy and fostering a culture of continuous improvement and digital excellence.

Digital Strategy & Vision:

• Leads the development and execution of a forward-looking digital experience strategy that aligns with INTEGRIS Health goals and elevates patient engagement. 
• Establishes a clear product vision for digital platforms, including the patient portal and consumer website, while championing a data-driven approach that leverages behavioral analytics, user insights, and market trends to inform design and decision-making.
• Collaboration & Leadership:
• Partners with clinical, operational, marketing, IT, and other leaders to ensure digital initiatives are integrated, scalable, and aligned with enterprise goals. 
• Serves as a trusted advisor to executive leadership, contributing to system-wide transformation efforts. 
• Provides strategic leadership and mentorship to digital experience teams, fostering a culture of innovation, accountability, and continuous improvement.
• Patient Portal Management: 
• Oversees the strategic enhancement of the MyChart (INTEGRIS Health & Me) patient portal to ensure a user-friendly, accessible, and feature-rich experience. Prioritizes core functionalities according to organizational and consumer goals. 
• Drives adoption and engagement through targeted communication, training, and support initiatives, while maintaining a strong focus on patient safety, data privacy, and HIPAA compliance.
• Online Scheduling Optimization: Leads the enterprise strategy for online scheduling ensuring seamless, intuitive, and accessible appointment booking experiences for patients and consumers.
• Collaborates with key stakeholders to align scheduling workflows with service availability, capacity planning, and patient preferences. 
• Drives adoption through UX enhancements, personalization, and integration with Epic.
• Monitors performance metrics such as booking conversion rates, no-show reduction, and patient satisfaction to continuously optimize scheduling functionality and impact.
• Consumer Website Experience: 
• Leads the strategic direction of INTEGRIS Health’s consumer website, positioning it as the digital “front door” for patients and the community. 
• Focuses on optimizing discoverability through Search Engine Optimization (SEO), enabling seamless online appointment scheduling, and improving access to services. 
• Ensures website delivers a consistent and consumer-centric digital experience.
• Performance Monitoring & Optimization:
• Establishes and tracks key performance indicators to measure digital engagement, patient satisfaction, and task completion. 
• Leverages data analytics and user behavior insights to identify opportunities for continuous improvement.
• Innovation & Emerging Technologies: 
• Continuously monitors industry trends and emerging technologies, such as AI and personalized digital health, to identify opportunities that enhance the patient and consumer experience. 
• Leads the evaluation and integration of innovative solutions, fostering a culture of experimentation and continuous improvement. 

Required Qualificationsexperience:

• Candidates should have at least 7 years of experience in digital experience management or strategy, including a minimum of 5 years in a leadership position, preferably within healthcare.
• Experience leading enterprise-level digital transformations and a strong understanding of user-centered design and UI/UX practices are essential.
• Familiarity with data analysis tools and digital optimization frameworks is necessary. Experience with AI/ML in digital experience is beneficial.

Education:

• Bachelor’s degree in a relevant field such as Business Administration, Healthcare Administration, or Digital Marketing is required, with a Master's degree preferred.

Skills:

• The role requires effective communication, leadership, and collaboration skills. A passion for accessible and inclusive digital experiences is also important.
• Innovation & Emerging Technologies: Continuously monitors industry trends and emerging technologies, such as AI and personalized digital health, to identify opportunities that enhance the patient and consumer experience. Leads the evaluation and integration of innovative solutions, fostering a culture of experimentation and continuous improvement.
• Normal office environment.
• All applicants will receive consideration regardless of membership in any protected status as defined by applicable state or federal law, including protected veteran or disability status.