Manager, Product Marketing

Position Summary

The US Downstream Marketing Manager serves as the commercial expert for the U.S. tracheostomy business acting as the bridge between global marketing strategy and U.S. marketing implementation.  Key responsibilities include executing product launches, downstream marketing initiatives, sales enablement, trade shows, competitive analysis, customer-facing campaigns, translating customer and market insights into actionable strategies, developing impactful messaging and collateral, and strengthening relationships with key opinion leaders and clinical stakeholders.

This role requires a marketer who excels at both strategic thinking and tactical execution, balancing attention to detail with the ability to drive measurable commercial results. Success in this role directly impacts market share, adoption, customer satisfaction, and patient outcomes.

 

Essential Duties and Responsibilities

• Downstream Marketing Execution: Plan, implement, and manage U.S. marketing initiatives, including product launches, campaigns, and regional programs to drive adoption and market penetration.
• Sales Enablement: Develop sales tools, messaging, and training resources to equip the U.S. commercial team and ensure consistent communication with customers.
• Customer & Market Insights: Collect, analyze, and apply customer feedback, competitive intelligence, and market trends to inform strategy and execution.
• KOL & Clinical Stakeholder Engagement: Build relationships with key opinion leaders and clinical stakeholders to strengthen advocacy, support field initiatives, and refine messaging.
• Trade Shows & Events: Plan, execute, and manage national and regional conferences and trade shows to showcase products and engage healthcare professionals.
• GPO & Market Access Support: Collaborate on GPO bid strategies, cross references, and pricing initiatives to drive broader market penetration.
• Performance Measurement: Track key performance indicators, adoption trends, and campaign effectiveness; provide insights to optimize marketing strategies.
• Cross-Functional Collaboration: Partner effectively with sales, global marketing, clinical, regulatory, and supply chain teams to ensure cohesive and efficient execution of marketing initiatives.

 

Knowledge And Skills

• Strong knowledge of the U.S. healthcare market, particularly critical care, respiratory therapy, and hospital/clinic settings.
• Ability to translate customer and market insights into actionable downstream marketing strategies.
• Excellent verbal and written communication skills; ability to create compelling messaging and impactful sales tools.
• Strong project management and organizational skills with experience managing multiple initiatives simultaneously.
• Collaborative mindset with experience working across internal and external stakeholders.
• Analytical and results-oriented, with the ability to measure, report, and optimize marketing initiatives.
• Proficiency with digital marketing tools, content management systems, and CRM platforms preferred.
• Able to gather US specific market and customer feedback to help create and drive initiatives

 

Minimum Qualifications, Education and Experience

• Bachelor’s degree in marketing, business or related field from an accredited institution; advanced degree preferred.
• Minimum 4 years of experience in marketing, sales, or commercial roles within the medical device or healthcare industry.
• Proven track record of downstream marketing execution and commercial impact.

 

Work Environment

• This is largely a sedentary role. 
• This job operates in a professional office environment and routinely uses standard office equipment.
• Typically requires travel 5-20% of the time for customer visits, trade shows, and internal meetings.

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry’s broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

Icu Medical Eeo Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status. 

If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.

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