Digital Merchandising Manager

The Digital Merchandising organization holistically helps to execute and brings category, department, division, & enterprise strategy to life online. The purpose of the Digital Merchandising Managers is to align with the VPs and Directors of each department to understand and prioritize key initiatives  and help to bring them to life online effectively and efficiently to drive top line sales and bottom line profit. DMMs manage a team of action oriented digital category managers and associate digital category managers that execute category strategy on the website. (promotions, new items, brands, etc.)

Responsible for managing products online from setup through the time it is served to the customer. Lead and influences promotional strategy and marketing components to drive revenue. Execute growth/corporate initiatives related to the digital merchandise business across the enterprise. Drive revenue for several categories online and partners with the experience team to ensure categories are served up in the right way to drive conversion. Manage a team of associates to achieve digital objectives. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

- Manage the Product, Price, Promotions, Placement and Marketing of a set of categories that are displayed digitally across Kroger dot com modalities
- Create effective and innovative online merchandising strategies to drive total category sales and profitability in partnership with Merchandising
- Drive the assortment strategy for a set of categories to achieve online sales, merchandising margin and gross profit goals across all digital modalities
- Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel
- Drive decisions utilizing data to get ahead of trends across all landscapes and apply knowledge to drive conversion growth
- Partner with marketing to activate marketing plans as well as develop Omnichannel supporting campaigns to drive awareness and conversion
- Lead promotional plans for a set of categories to activate and unlock key campaigns that drive traffic, conversion an AOV improvements
- Partner with merchant groups to activate all significant product launches with the necessary supporting marketing and web specific activities
- Lead strategic conversations on category positions and present products within the online store to drive traffic, conversion, and average order value driving a cohesive strategy supporting category missions and simplifying customers online experience for the category
- Manage lifecycle of assortment of the digital shelf for a set of categories from strategy to item set-up, sell down strategies, buy plans and rationalization of an item
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel 25% of the time between Boca Raton and General Office locations
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
-Aligning with VPs & directors in their area of business to understand both short term and long term strategy & have input into decisions that could benefit ecommerce both short term and long term
-Manage team of Digital Category Managers (DCMs) & Associate Digital Category Managers (ADCMs), remove barriers and roadblocks for team members to be able to execute and grow sales online
-Work cross functionally with retail operations, item setup our brands, core merch, merch execution, POG teams, etc. to improve process for how items & brands appear online, are findable online, are buyable online, & deliverable to customers to meet customer expectation
 

Minimum
- Bachelor's Degree or equivalent specializing in Merchandising and/or management or a related discipline
- 10+ years of merchandising experience 
- Proven ability to balance long-range, strategic leadership approach with near-term, detailed, day-to-day operational imperatives 
- Effective oral and written communication skills including formal presentation
- Proven ability to bring resolution under challenging circumstances
- Proficient in Microsoft Office 
- Strong organization and multi-tasking skills
- Ability to achieve objectives through others

Desired
- 3+ years experience in the head merchant role
 

From one tiny Cincinnati grocery store more than a century ago, we’ve grown into what today is the nation’s largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America’s grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all. Here, people matter. That’s why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you’re caring, purpose-driven and hungry to learn, your potential is unlimited. Whether you’re seeking a part-time position or a new career path, we’ve got a fresh opportunity for you. Apply today to become part of our Kroger family! 

What You’Ll Receive From Us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
• Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
• Valuable associate discounts on purchases, including food, travel, technology and so much more.
• Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
• Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

For more information about benefits and eligibility, please visit our Benefits Page!