Social Media Manager/Specialist - (ZR_27688_JOB)

This is a remote position.

Schedule:

• 10 hours per week minimum
• Flexible scheduling with deliverable-based expectations

Client Timezone: Hawaii–Aleutian Standard Time (HST)

Responsibilities:

• Create engaging social media content based on established brand guidelines and templates
• Develop and implement social media strategies aligned with business goals
• Write compelling captions that drive engagement and sales, particularly for new product launches
• Schedule and post content consistently across social media platforms
• Design social media templates and graphics using Canva and existing brand assets
• Plan and execute social media campaigns around new collections and product launches
• Run targeted advertising campaigns on social media platforms
• Monitor, analyze, and optimize ad performance based on data insights
• Adjust ad spend and targeting to improve campaign effectiveness over time
• Maintain consistent posting schedule to improve brand visibility

Requirements

• Bachelor's degree in marketing, business, arts, or related field
• Proven experience in social media marketing and management (portfolio is a must)
• Experience running and optimizing social media advertising campaigns
• Ability to analyze advertising data and make strategic adjustments
• Proficiency with Canva and social media design tools
• Strong understanding of social media platforms and best practices
• Experience in fashion or retail industry preferred but not required