Growth Marketing Technical Lead

Sinclair Digital is seeking a highly motivated Growth Marketing Technical Lead to oversee the day-to-day operations of email marketing and our newsletter programs across all Sinclair’s properties, including 80+ broadcast news stations, Tennis Channel, Comet and more. This role combines operational leadership with data-driven strategy to optimize newsletter performance, engagement, and revenue.

Ideal candidates will have a strong understanding of the newsletter ecosystem, deep data analysis capabilities, and the ability to collaborate across departments. This role is central to growing both direct-sold and programmatic advertising revenue, and to helping shape the company’s evolving data architecture, including AI-enabled workflows.

Responsibilities

• Lead, maintain and improve end-to-end email and newsletter marketing operations, including scalable newsletter templates aligned with brand and product goals, across the organization.
• Analyze performance metrics to assess newsletter engagement and drive advertising revenue growth.
• Based on data cultivated, make adjustments in Salesforce, Marketing Cloud, and Data Cloud as required for desired content distribution and enhance ad monetization.
• Regularly report on newsletter KPIs and revenue trends using Tableau and other platforms.
• Own campaign operations and marketing workflows, ensuring timely execution and alignment with business goals.
• Define and implement governance standards across newsletter and product operations.
• Create and manage integrated marketing campaigns that drive user engagement and monetization utilizing Salesforce Marketing Cloud.
• Leverage company approved AI tools to enhance workflow and campaign results.
• Track and report progress on operational OKRs and department-wide analytics.
• Coordinate increment planning activities, ensuring proper resourcing from engineering teams.
• Champion operational excellence through continuous process improvement.
• Lead cross-functional communication, including department-wide updates and stakeholder briefings.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 4+ years of relevant experience in newsletter operations, marketing automation, or data analysis.
• Proficiency in HTML and AMP script for email templating. 
• Strong experience with Salesforce Marketing Cloud; ability to build journeys, build segments, manage campaigns, build reports, and analyze performance. 
• Familiarity with Tableau or similar data visualization and reporting tools.
• Excellent analytical skills with a strong ability to translate data into actionable insights.
• Proven project management and problem-solving skills.
• Strong written and verbal communication skills.
• Comfortable working independently and cross-functionally in a fast-paced, matrixed environment.
• Growth mindset with a focus on system efficiency and scalability.
• Salesforce Marketing Cloud certification is strongly preferred.

  The base salary compensation range for this role is $90,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans ,flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.   Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
  About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. 
  About the Team
  The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.