Head of Marketing (NYC / MIA)

About Crossmint

The world is migrating to stablecoin infrastructure to enable instant, affordable, and programmable transactions around the world. Crossmint is the leading provider of enterprise-grade technology to help the world build onchain. As an all-in-one platform, we offer products spanning wallets, onramps, stablecoin orchestration, checkout, and more. Together, these products enable use cases including embedded finance, money movement, payments, and agentic finance.

We are looking for a Head of Marketing to help drive awareness and conversion among the top fintech startups and institutions, including remittance companies focused on cross-border payments, B2B and B2C neobanks, payroll providers, etc.

Supporting winning teams including MoneyGram, Wirex, Cacaofi, and more! We are looking for a senior marketing leader who possesses deep crypto knowledge and is passionate about bringing blockchain to the masses.

Location

New York City or Miami.

Type Of Employment

Full-Time. Hybrid Setting.

About The Role

As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Armed with an existing team, your focus areas will include:

• Campaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns
• Social media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more
• Product marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance.
• Brand marketing & content: create externally-facing branded collateral including case studies, sales collateral, editorial content, and more to spread Crossmint’s vision and offering. Work with cutting edge AI tools for image and video generation to drive affinity among target audiences
• Developer marketing: this leader will oversee the devrel team to ensure we offer a winning experience for any non-crypto native developer who wishes to use our products
• Performance marketing: Develop an approach towards targeted experiments across social and/or search marketing and implement conversion attribution models to track campaign effectiveness.
• Events: Create opportunities for sales team to drive leads through carefully curated events at major fintech and crypto conferences with leading partners

About You

You will bring proven marketing expertise and a passion for growth:

• 7+ years of total marketing experience across crypto and B2B SaaS
• Track record of building and scaling marketing programs from zero to one.
• Deep understanding of stablecoins and major trends impacting crypto adoption
• Excellent storytelling and communication skills with English fluency
• A mindset for growth hacking and data-driven experiments
• Comfortable rolling up your sleeves in a fast-paced startup environment

Bonus Points

We highly value candidates who have:

• Worked on technical products or developer infrastructure.
• 2+ years of experience with blockchain or crypto.
• Proven marketing track record
• Experience in fintech start-ups or high-growth companies

Why Join Crossmint?

At Crossmint, we’re building the infrastructure powering the next generation of the internet, where identity, assets, and payments live onchain. Joining now means helping define what great customer experience looks like in an industry still being invented.

Compensation & Benefits

• We’re offering competitive and generous compensation, with meaningful equity and upside.
• Unlimited, flexible PTO.
• Flexible work schedule.
• Company laptop and allowance for any necessary home equipment.
• Daily stipend for commuting to the office and/or meals.
• Three company-paid off-sites per year.
• Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
• 401(k) Plan.

Our Principles

• Results and delivery: Ship high quality work fast.
• Build for the long term: Build scalable, secure, and reliable solutions. Use AI.
• Extreme Ownership: Be an effective Directly Responsible Individual (DRI). Be proactive.
• Be a team player: Be an effective and kind colleague providing credible challenge. Be present and reliable.

Talent research indicates that women are often less inclined than men to apply for a role unless they have experience in 100% of the listed skills. However, this list is only a guide. We welcome your application even if you feel you meet around 75% of the requirements. At Crossmint, we believe skills can be learned, and diversity makes us stronger.

We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization.

Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Please stay vigilant about potential fraud. If you receive an email that claims to be from Crossmint but ends with any domain other than @crossmint.com, @crossmint.io or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones.

Please let our Talent Team know if you need any assistance completing any forms, or participating in the process.

Follow us on Linkedin and Twitter to keep updated with our latest activity! 👣