Lead Marketing Automation Consultant

We currently have a career opportunity for a Lead Marketing Automation Consultant to join our Digital Marketing Team.  

Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues.

• Works as a hands-on Marketing Automation (MA) technical subject matter expert (Marketo), having had the breadth and depth of experience to provide solutions to complex business problems, based on real-world experiences
• Conducts business process review meetings and defines technical/functional requirements for marketing automation solutions
• Creates marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations
• Leads architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver
• Oversees and executes marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team
• Generates customer presentations leveraging value-based methodologies
• Develops proof-of-concept projects to validate new architectures and solutions
• Collaborates with account and project managers in managing client relationships
• Contributes to sales decks and presentations for new project opportunities
• 5+ years of business experience, demand generation, business consulting, in a Marketo business environment. Additional platforms of interest include: Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Hubspot, Eloqua 
• Experience with Salesforce CRM and understanding of sync between Salesforce and Marketo
• Marketo Certified Expert required
• Marketo Certified Solutions Architect and other MAP certifications a plus
• Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers for both B2B and B2C
• Proficiency in developing business cases, eliciting requirements, and implementing solution strategy with non-technical individuals, development teams, and other ancillary project members for enterprise-level prospects and customers
• Ability to manage and prioritize several high-speed, high-volume, complex digital projects
• Practice with professional status reports, minutes, statistical tracking tools, etc.
• Experience handling projects with several team members and the ability to lead and direct team members (both onshore and offshore) as need by providing clear details and requirements to complete tasks up to clients standards
• Detail-oriented written and verbal presentation skills of technical concepts and a diplomatic, supportive attitude toward clients
• Knowledge of project management tools
• Familiarity in digital marketing agencies or marketing technology managed service providers
• Salesforce CRM background is a plus
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support data-informed task execution. 
• Familiarity with AI-enhanced platforms is a plus. 
• A solid understanding of AI capabilities and limitations including ethical considerations is expected 

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $73,008 to $170,640. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.

Who We Are

Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose.

What We Believe

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

Applications will be accepted until the position is filled or the posting removed. 

Disability Accommodations:

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. #LI-KP1 #LI-Marketo

Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.