Outreach Specialist - U.S. Coast Guard

Description

Vistra is seeking an Outreach Specialist to support the U.S. Coast Guard Office of Governmental Public Affairs (CG-092). The specialist will plan and execute social media campaigns in collaboration with stakeholders, content creators, and designers. Responsibilities include producing and scheduling content, monitoring and promoting campaigns, reporting on performance, and maintaining a social media calendar. The role also manages audience engagement, ensures message consistency with USCG objectives, and develops processes to support ongoing account management and content updates. 

Key Responsibilities:

• Write copy for regular (weekly, monthly) social media posts for social media platforms.  
• Create and curate social media content based on appropriate positioning and posture service USCG portfolios and programs. 
• Update social media content library, including developing content based on planned editorial calendar. 
• Coordinate graphic creation with designer complete visual needs and deliver on deadline. 
• Work with creative team to implement paid social media advertising campaigns. 
• Manage a regular response cadence to respond to customer comments on social media platforms. 
• Identify opportunities to optimize social strategy to improve performance. 
• Schedule social media content in third-party software, managing distribution timelines and following up for completion. 
• Collaborate closely with team and client POCs to validate all responses for appropriateness and timeliness. 
• Onboard and maintain client social accounts. 
• Keep up with social media trends. 
• Review social content for grammar, spelling, and correct information. 
• Implement changes based on client and team feedback. 
• Contribute to creative content development processes where required. 
• Bachelor’s degree and at least 1 year of experience in media and social media.

Requirements

About Vistra:  Vistra Communications, doing business as Vistra and Vistra Federal Solutions, is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Tampa, FL with an office in Springfield, VA providing professional support serviced to Defense, Federal, and Civilian Agencies.  Approximately 25% of our “team member” employees work in the National Capital Region, providing communications, outreach, and organizational transformation services to our public sector customers.  Vistra provides medical, dental, and vision benefits, life and disability insurance, employer matching 401(k) retirement plan, Paid Time Off, Parental and Bereavement Leave, and Professional Development, among other benefits. 

US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.