Digital Advertising Manager

Job Type Full-time Description

Southwest Strategies Group is seeking a full-time, Digital Advertising Manager, to join our team. The Digital Advertising Manager will be responsible for developing, executing, and optimizing paid digital media campaigns across the agency. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.  

Southwest Strategies Group is focused on building leaders in our industry and community. Our group of companies is comprised of award-winning institutions across the state: BergDavis Public Affairs, ColLAborate, Katz & Associates, Kiterocket, and Southwest Strategies. With over 120 professionals with diverse backgrounds and experience, our team is uniquely positioned to meet stakeholders where they are. We approach every project as a trusted partner, leveraging our decades of expertise to provide custom strategies that help our clients get results.

Position:

Location and Travel: This person must be located in Seattle, WA or San Diego, CA. Our offices operate on a hybrid schedule, with 3 days onsite in either Seattle or San Diego. Travel is required up to 10-15% of the time. This role will include early mornings, evenings, and weekends as required.   

 Salary Range: $78,000-$95,000 (dependent on experience) 

Essential Functions/Responsibilities

• Develop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI setting
• Manage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)
• Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practices
• Monitor campaign performance, optimize in real time, and provide clear reporting and insights to account teams
• Support training of Account Coordinators/Account Executives to pull analytics and draft reports for manager review
• Work closely with account leads to align paid digital tactics with broader campaign strategies and objectives
• Serve as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updates
• Additional responsibilities as assigned
• 5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferred
• Proven experience managing issue-based or political campaigns with a strong focus on digital tactics
• Bachelor’s degree in digital marketing, marketing, communications, or a related field
• Proficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)
• Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation/email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plus
• Demonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analytics
• Excellent verbal and written communication skills
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and/or others

Requirements Salary Description $78,000-$95,000 (dependent on experience)