Senior Social Media Specialist

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm, we are dedicated to serving the homeowner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Senior Social Media Specialist is responsible, under limited direction, for day-to-day management and execution of Guild Mortgage Co.’s social media strategy and operations. This role will be responsible for content creation, including copy, graphics and videos optimized for engagement on social media platforms. The Senior Social Media Specialist will manage existing communities and drive engagement with key audiences. This person will be looked to for bringing engaging new campaigns and creative opportunities to Guild's social media to drive brand awareness, educate consumers, and drive leads to local loan officers across the US.

This role will own the company social media channels from an operational perspective ensuring proper configuration and performance goals are set and met. This role works closely with the Marketing Content teams, Sales Training & Development team, Compliance Department, Field Marketing Support, and many other business units to drive growth.

Compensation

This role is an exempt position with a Targeted Salary Range of $62,000 to $87,000 annually.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.

Essential Functions

• Oversee and optimize the company social media channels through a social media management platform and natively within platforms.
• Create social specific and platform specific content to be featured on the Guild Mortgage social channels in alignment and cooperation with creative teams and/or partners and agencies.
• Creation of static, video, or design based content.
• Continue the development and execute a holistic organic based social media strategy that aligns with Guild Mortgage's brand, mission, and business objectives on social.
• Monitor and manage community engagement: respond to comments/messages in appropriate tone, manage reputation issues, escalate as needed.
• Analyze and report on the performance and impact of social media campaigns and activities, using data and insights to optimize strategies and tactics.
• Research and identify social media trends, best practices and emerging platforms, staying ahead of the curve and adapting to the changing landscape.
• Collaborate with internal teams such as marketing, sales, compliance, training, and others to ensure alignment, regulatory compliance, and consistency of social media messages and initiatives across the organization.
• Continually add efficiency and organization to the logistics and management of social media properties managed by the department.
• Manage the company's internal social media Perform other duties as assigned.
• Identifies appropriate social media channels, designs social media campaigns, tracks performance, and implements necessary changes.
• Communicates with management about social media activities.
• Acts as primary contact with outside social media agencies and partners.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree in marketing, communication, journalism or related field, preferred.
• A combination of education and experience may be considered in lieu of the Bachelor’s degree.
• Minimum four years' experience in the industry in similar positions may be substituted for educational requirements.
• Proficient in using social media management tools such as Hootsuite, Sprout Social, Buffer, Later or similar.
• Deep knowledge of major social platforms: what works, what doesn't, best practices, current features.
• Proficient in using photo, design, and video editing applications such as Canva, Edits, CapCut, Adobe Creative Suite or similar.
• Creative and strategic thinker with excellent writing, photo-video editing and visual skills.
• Ability to craft content across mediums (text, video, design) with copy and editorial skills.
• Ability to work independently and under limited direction, as well as strong collaborative skills with cross-functional teams.
• Highly organized, able to juggle multiple projects, deadlines, stakeholder inputs, and reassign priorities daily as needed.
• Knowledge of social media analytics and metrics, as well as SEO and web optimization techniques.
• Experience managing paid social media campaigns and managing an advertising budget strongly preferred.
• Passionate about social media and staying updated on the latest trends and developments.
• Manage multiple video channels and platforms, including but not limited to social media, websites, live events, and educational formats.
• Good judgement of voice and tone, especially in sensitive or regulated contexts.
• Proactive, self-starter and self-sustaining mindset.
• Comfortable working with agencies and vendor partners.
• Excellent communication, leadership, and project management skills.
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Excellent verbal and written communication skills required.
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.
• Commitment to company
• Customer Service - Proactive attention to each person
• Integrity - Do and say what's right
• Respect - Treat others with dignity
• Collaboration - Listen and work together
• Learning - Seek knowledge and strive for improvement
• Excellence – Deliver the unexpected

Supervision

• Job Scope: Responsible for understanding the department/functional area objectives and goals and how own job contributes to achievement of these goals; may contribute insights and ideas on policies, processes, procedures, and efficiency; may recommend changes and enhancements based on analysis and evaluation of circumstances
• Complexity: Problems are often complex and specialized and may involve unprecedented circumstances; resolution requires investigation, analysis and review of professional/organizational standards
• Impact: Decisions and actions primarily impact own work with moderate impact on peers in their area; contributes as team member rather than leader
• Interaction/Supervision: Works under broad direction with considerable latitude for independent actions; guided by professional standards, desired outcomes and unit/project/program specifications

Requirements

Physical Demands: Work is primarily sedentary; mobility in an office setting. Manual Dexterity: Ability to operate standard office equipment and keyboards. Frequent use of computer keyboard and mouse.  Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media. Expressing or exchanging ideas by means of the spoken word to impart oral information to clients or the public and to convey detailed spoken instructions to other workers accurately, loudly, or quickly. Environment: Office environment – moderate noise, no substantial exposure to adverse environmental conditions. Some duty requirements may place this person in the outdoors in sunny, warm, or chilly conditions. Travel: 5% or less Mental: Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow. This role requires effective adaptation to workplace stressors, including customer service complaints, security responsibilities, and competing priorities. Must be able to adhere to process protocol. Must be able to apply established protocols in a timely manner. Schedules: Work is primarily performed during the business week, Monday - Friday; occasional night or weekend may be necessary.

• Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.
• Guild Mortgage Company is an Equal Opportunity Employer.

REQ#: SENIO017511