Content Strategist - Greater China Market (12 months renewable contract)

Content Strategist - Greater China Market (12 Months Renewable Contract)

• Department: Demand Generation
• Employment Type: Contract
• Location: Singapore

Description

ABOUT CLIENT
Our client is a leading B2B fintech brand, Stripe,  whose financial infrastructure platform is leveraged by Millions of companies—from the world’s largest enterprises to the most ambitious startups.

ABOUT THE ROLE As the Content Strategist, you will be responsible for developing and leading our content strategy to drive brand awareness, engage our target audience, and ultimately support our business objectives in the China market. This role requires a deep understanding of the Chinese digital landscape, with a primary focus on WeChat and other key social media platforms. 

Key Responsibilities

• Develop and implement GCN-specific content strategies aligned with overall business objectives.
• Collaborate with the global marketing team to localize and adapt global campaigns for the GCN market.
• Analyse market trends, competitors’ activities, and customer behaviors to identify opportunities and challenges. 
• Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to pipeline growth.
• Define the strategy, tone, and voice for the company’s WeChat presence and develop the business content plan. 
• Manage end-to-end digital media activities on WeChat, including content creation, scheduling, and daily publishing.
• Develop a detailed execution plan for WeChat marketing, incorporating strategy, tone, and voice.
• Continuously monitor market trends, competitors' activities, and customer behaviours to stay ahead of opportunities and challenges.

Skills, Knowledge & Expertise

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-10 years of experience in content strategy and creation, with a focus on the China market.
• Native-level proficiency in Mandarin Chinese, with strong written and verbal communication skills in English.
• Proven experience in marketing roles, preferably in the technology or fintech industry.
• Strong understanding of WeChat platform functionality and best practices for content distribution. Knowledge of other Chinese Social Media platforms such as RedBook and Baidu are a plus.
• Familiarity with creating video content for WeChat and other Chinese social media platforms.
• Data-driven mindset with the ability to analyze content metrics like views, engagement, and conversion rates.
• Excellent communication and interpersonal skills.
• Demonstrated ability to lead and collaborate with cross-functional teams.
• Flexibility to adapt to a fast-paced and dynamic work environment.
• Ability to stay up-to-date on content trends and adapt accordingly.