Marketing Manager

Marketing Manager

• Department: Marketing
• Employment Type: Full Time
• Location: Denver, CO
• Compensation: $72,000 - $105,000 / year

Description

The primary function of the Marketing Manager is to take the lead on all marketing, communications, and public relations strategies and ensure all internal and external communication and initiatives align with the business development strategy. This position is responsible for preparing and submitting specific RFP or RFQ responses and helps to ensure all department goals are being met. The Marketing Manager is responsible for developing the department's written and graphic content for collateral and proposal responses. This content must be completed accurately and of the highest quality. The individual in this position will oversee documents created within the department, ensuring professional appearance and W.E. O’Neil standards are met. This position will be highly focused on strategic marketing efforts, working with the Director of Business Development and Marketing on the creation and execution of marketing plans.

Key Responsibilities

The duties, responsibilities, and attributes of the Marketing Manager typically include, but are not limited to:

• Understands guidelines and strategies for pursuing clients and/or projects in the AEC industry.
• Prepares and leads marketing meetings to ensure coordination and prioritization of marketing efforts.
• Works with Business Development to provide strategic messaging for RFQ/RFP responses. 
• Will work in conjunction with operations staff, interviewing and pulling information from them to produce marketing content. 
• Develops content for effective company collateral. 
• Develops content for proposals and qualifications. 
• Develops content for effective presentations. 
• Develops content for project write-ups and resumes for collateral.
• Produces valuable and engaging content and campaigns for our website and other social media outlets that support the brand. 
• Supports efforts to achieve the goals of the company's business plan.
• Supports and works towards helping the team achieve company initiatives. 
• Collects, analyzes, and distributes client feedback from surveys and debrief meetings.
• Oversees the maintenance of collateral information and materials used in proposals.
• Oversees the maintenance of the database for contacts, leads, and opportunities.
• Leads training for the company on marketing best practices and promotes a business development culture.
• Provides periodic reports and department analytics to leadership.
• Analyzes reports and provides input to the leadership team. 
• Develops and manages internal communications.
• Writes company stories, editorials, and press releases.
• Leads the strategy, creation, and implementation of the annual marketing plan.
• Oversees the coordination of photographers and maintains asset libraries. 
• Manages calendar of marketing activities and pursuit deadlines.
• Supports and demonstrates the pursuit process.
• Is a brand and strategy ambassador.
• Reviews all marketing content and graphics and provides coaching to staff. 
• Provides client and project opportunity research.

Skills, Knowledge And Expertise

• Four-year degree in Business Administration, Marketing, Public Relations or Communications.
• 12+ years of marketing experience in the industry or a similar role.
• 12+ years of experience producing proposals and marketing collateral.
• CPSM certification is strongly encouraged.
• Understands Social Media Applications.

 Understands and effectively uses company software programs and systems:

• Proficiency in basic computer skills and programs including Microsoft Word, Excel, PowerPoint, Teams, Outlook
• Proficient in Coessential or similar CRM software 
• Proficient in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
• Ability to navigate and organize files and folders in cloud-based platforms, such as Box.com 
• Demonstrated understanding of the importance of relationship-building
• Well-developed time management and organization skills 

Management Skills

•  Builds and creates strong relationships with fellow employees.
•  Attends events in the AEC community.
•  Builds and maintains comradery in the department, keeping the team motivated and excited to find and pursue new opportunities.
•  Proficient in the delegation of tasks, and providing direction, training, feedback and support as necessary.
•  Drives creativity and process.
•  Manages the creation of proposals and all marketing collateral and efforts amongst the department.
•  Ensures the brand management and consistency across all departments.

Personal Attributes 

•  Uses effective written and verbal language communication skills. 
•  Prioritizes multiple projects and adjust work accordingly.
•  Understands the guidelines and strategies for pursuing clients and/or projects in the AEC industry.
•  Strong understanding of branding concepts.
•  Should possess graphic design capabilities.
•  Should be able to present information in a clear and concise manner.
•  Possesses a sense of urgency and meets deadlines to internal and external clients.
•  Capable of updating and adding new content to Coessential. 
•  Develops professionally written documents and presentations.
•  Strong organizational skills with the ability to prioritize multiple projects. 
•  Takes initiative and strives for increased responsibility and has a desire to learn. 
•  Shows emotional maturity, punctuality, dependability, and strong work ethic. 
•  Shows the desire and willingness to progress to the Director of Marketing role and responsibilities.
•  Shows alignment with and promotes our corporate mission, vision, and values. 
•  Meets deadlines to internal and external clients.
•  Thinks big picture but has a fine eye for details.
•  Strives to improve internal and external client service. 
•  Understands of financial statements and accounting systems, including balance sheet, income statement and receivable reports.
•  Understands insurance in Construction industry and its impact on the Construction agreement and subcontractor’s agreement.
•  Understands basics of owner’s contract: AIA 101, AIA 111, AIA General Conditions to Contract.

Interpersonal Skills 

•  Works well as part of a team.
•  Energetic and personable.
•  Self-motivated and contributes to the team morale.
•  Fits into our culture and relates to our people.
•  Leads by example and motivates a team to perform at a high level.
•  Demonstrated understanding of the importance of relationship building.

Benefits

• 100% ESOP
• Competitive Pay
• Bonus Program
• Medical/Dental/Vision Insurance
• PTO/Sick
• 100% Life Insurance
• 401(K) with Match
• Student Debt Program

Physical Demands: Performance of the required duties will require physical ability to navigate office and other spaces.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Work Environment: Generally, this position works in an office environment. Occasionally this position will visit active construction projects, where company-provided PP&E is required.
These are considered the core responsibilities of the position. Employees are encouraged to reach beyond their current responsibilities in an effort to foster professional growth, but only as they are able to remain accountable for their core responsibilities.
Equal Employment:

W.E. O’Neil is committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.