Director, Americas Regional E-Commerce Marketing

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. 

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. 

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. 

Let’S Make.

Job Description

The Director, Americas Regional E-Commerce Marketing will play a pivotal role in shaping Cricut’s digital presence across key marketplaces in North America, including Amazon, Walmart, and emerging platforms. We are seeking a strategic and creative leader, passionate about the crafting space, who thrives on ownership and excels in a fast-paced environment. This role will oversee marketplace strategy, including product page optimization, asset development, paid search and display advertising, and strategic partnerships with platform teams to deliver a best-in-class customer experience. The Director will collaborate closely with sales, product marketing, and social media teams to ensure Cricut’s brand is harmonized and impactful across all e-commerce channels.

What You’Ll Do

• Lead North America marketing strategy development and execution. 
• Manage DSP marketing agency relationships, budgets, and strategy. 
• Set up and manage Amazon Search and Display campaigns, optimizing performance and ROI. 
• Lead marketing and product setup initiatives on Mercado Livre, driving effective positioning and growth in Latin American markets. 
• Collaborate with and present to the Executive Team on marketing strategy. 
• Facilitate marketplace strategies across Amazon, Walmart, and other platforms. 
• Oversee product page setup and management for Amazon. 
• Own paid media strategy (on- and off-platform) for Amazon, including campaign setup, optimizations, and reporting—partnering with each channel’s advertising teams for unique opportunities. 
• Develop and execute marketing plans aligned with channel-specific sales growth goals. 
• Create and manage brand store content. 
• Design and launch custom carousel images, enhanced content (Basic and Premium A+), and other digital assets. 
• Test and experiment with Amazon marketing tactics (Content A/B Testing, Email Campaigns, Brand Posts, etc.). 
• Own and launch media strategies for emerging e-commerce platforms. 
• Partner with internal teams to manage the catalog lifecycle, lead product launches, and ensure Cricut’s brand is consistent across all e-commerce platforms. 

Qualifications

What we’re looking for

• Bachelor’s degree in business, marketing, graphic design, or related fields
• 10+ years of experience in digital marketing
• 6-8+ years of experience with Amazon Vendor Central or Seller Central
• 6-8+ years of experience with Amazon Advertising or similar e-commerce advertising platforms
• Extensive experience managing 1P (first-party) retail partnerships (e.g., Amazon Vendor Central), with a strong understanding of forecasting, pricing, supply chain logistics, and retail media performance; 3P (third-party) marketplace experience is a plus.
• Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT (over-the-top) advertising across connected TV and streaming platforms.
• Photoshop/ image design experience strongly preferred
• Experience partnering with cross-functional teams from sales & operations to product & brand marketing
• Previous experience or willingness to learn content management platforms (Salsify)
• Passion for the customer – willing to go above and beyond to understand the consumer, and provide the best-in-class shopping experience
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

A Quick Note Before You Apply…

This role is in-office at least 3 days per week.

We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

Additional Information

We’ve got you covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, and a yearly lifestyle stipend to support your wellness and passions. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency. 

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What To Do Next:

Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.