Category Manager (ANZ)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#Iworkforallforgood

• LOCATION and REPORT LINE
• Location: North Sydney
• Reporting to: Senior Brand Manager
• # of subordinates: N/A

Main Missions

As a Category Manager at Bel Groupe Australia, you will play a crucial role in driving growth of our brands across the snacking category. You will be responsible for developing and executing category strategies, collaborating with cross-functional teams, and continuously analyzing market trends and performance data to ensure we become category leaders in the snacking cheese category.

Main Responsibilities

•  Category Strategy Development: Develop and implement comprehensive category strategies that align with Bel and retailers’ key business objectives.
• Market & brand performance Analysis: Continuously monitor market trends, scan and panel data and competitor activities to identify opportunities and risks for our brands.
• Revenue growth management: Develop and execute pricing and promotional strategies to maximize sales and profitability within the category.
• Portfolio mapping: Work with Marketing on a strategic product mix, including assortment planning, SKU rationalization, planogram changes and new product introductions.
• Assortment optimisation & Planogram recommendation: Analyse category and competitor data to suggest best assortment mix and planogram layout to retailers
• Strategic relationship building: Build and maintain strong relationships with retailers by leading category analysis and range review discussions.

Additional Responsibilities:

• Channel strategy development: Use data and insights to assess and optimise channel plan with commercial team.
• Shopper Strategy Development: Optimise in-store activation, shopper activation, POSM & merchandising solutions & trade marketing
• Demand Forecasting: Provide input to demand planning and customer teams to accurately forecast demand for our range

Key Performance Indicators

Qualitative:

• Integration with local team
• Level of partnership/collaboration with local retailers and agencies e.g. IRI
• Level of understanding and knowledge of local market dynamics (consumer, trade, shoppers, KOL…)
• Ability to analyse and respond with speed to market changes

Quantitative:

• Volume & Net Sales, total and per brand
• Market share (total BEL & by brand )
• Detailed strategy documents for category, channel & shopper
• Ranging and planogram changes

Requirements

• Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
• Minimum of 3 years of experience in category management within the FMCG industry.
• Strong analytical and strategic thinking skills.
• Excellent negotiation and communication skills.
• Proven track record of developing and executing successful category strategies.
• Proficiency in data analysis and category management tools.
• Knowledge of FMCG market trends and consumer behavior.

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