Serior Manager, Paid Media - Growth Marketing

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco or Sunnyvale.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We're seeking a strategic, results-driven Senior Growth Marketing Manager to accelerate global demand generation for LinkedIn Sales Solutions (Sales Navigator). This role is pivotal to Sales Navigator’s ambitious growth trajectory and will drive initiatives that create, nurture, and capture demand. This marketer will partner with many functions (Marketing Operations, Business Strategy & Operations, Brand Marketing, Product Marketing, Data Science, etc.) to drive acquisition of new customers, focusing on paid media channels. 

This role requires someone who acts as an innovative growth marketing thought leader; has a track record of beating business targets via innovative multi-channel campaigns; crafts compelling data-driven narratives; and can influence cross-functional partners. This marketer stays on the cutting edge of demand gen strategies and tactics to deliver high-quality marketing-qualified leads and pipeline for our Field sales teams, as well as free-trial sign-ups for our Self-Serve product globally.  

The ideal candidate will have strong business acumen, excellent collaboration, communication and stakeholder management skills.  You should be an out-of-the-box thinker who utilizes data and audience insights to support digital marketing plans that help drive both engagement and conversions.

Responsibilities:

• Develops high-impact ROI-positive demand creation and demand nurture strategies, specifically leveraging paid media channels, to drive acquisition revenue for LinkedIn Sales Navigator 
• Drive strategy, execution and ongoing campaign optimization for LinkedIn Sales Navigator’s acquisition program globally by partnering closely with the Marketing Operations, Product Marketing, Brand Marketing, MarTech, Data Science, Finance, and Business Strategy & Operations teams 
• Acts as performance marketing subject-matter expert during quarterly/annual planning and daily/weekly performance management 
• Effectively evangelizes demand gen strategies and reports on outcomes with cross-functional leadership 
• Conduct competitive benchmarking and market research to adapt our digital strategy to a changing environment

Qualifications

Basic Qualifications:

• BA/BS degree or equivalent experience
• 6+ years of experience in Growth Marketing or Digital Marketing

Preferred Qualifications:

• 8+ years of experience in Growth or Digital Marketing, preferably in B2B SaaS, with a proven track record of surpassing growth targets in dynamic, high-velocity environments 
• Strong data-driven performance marketing expertise, with the ability to translate business challenges into actionable plans that drive outcomes across paid media channels 
• Hands-on experience with ROAS-based performance marketing, along with familiarity in media mix modeling and incrementality measurement.
• Exceptional communication, writing, and presentation skills, with the ability to simplify complex ideas into clear, compelling narratives 
• Strong collaboration and influencing skills, with the ability to build relationships and drive decisions across teams.

Suggested Skills:

• Performance Marketing/ Digital Marketing/ Growth Marketing 
• Marketing Analytics
• Cross-functional Collaboration

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.