iOS Growth PM — AI Image Generation

About Myshell

MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.

Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.

About Role

Build a sustainably profitable, content‑consumption product on iOS powered by AI image generation. Bring users in, communicate value clearly, and make monetization solid: lower CAC, higher pay conversion & LTV, and a faster experimentation cadence.

Key Challenges You’ll Tackle

• Fast creative fatigue & short conversion windows in image‑gen: how do we establish a high‑frequency, small‑batch rapid experimentation engine?
• “Moment of delight” to pay: design the cadence and copy from Onboarding → First Generation → Preview → Paywall to turn “wow” into “buy.”
• Cost / quality / latency trade‑offs: make pragmatic choices across models & inference (in‑house vs. third‑party APIs), supplier costs, and user experience.
• Moderation & compliance: operate safely and convert well under NSFW and likeness/IP policies.

What You’ll Own (End‑to‑End)

• Product & funnel

          Map the full iOS funnel (Store → Install → Onboarding → First Generation → Preview → Paywall → Subscription → Retention). Deliver wireframes/prototypes, analytics instrumentation, and dashboards.

• Conversion & Pricing

  Design subscriptions (Intro Offers, Offer Codes, trials). Manage paywalls (timing, frequency, variants) and run A/B tests via Remote Config/Feature Flags.

• User Acquisition

  Build Apple Search Ads (ASA) account structure (brand/category/competitor keywords), CPP (Custom Product Pages) and PPO (Product Page Optimization) flows; coordinate TikTok/Meta/Snap/KOL to establish a creative pipeline and asset pool.

• Attribution & Data

  Use SKAdNetwork 4+ plus in‑app events to define and track core metrics (CPI, Install→Trial, Trial→Paid, LTV, refund rate, generation success rate, generation latency). Build an experiment playbook and weekly reports.

• Content & Models

  Plan a high‑conversion template matrix (avatars, anime, portraits, ID photos, product shots, restoration/upscaling, background removal/replacement, outfit change, etc.). Manage vendors and costs; define SLOs for image quality / speed / cost.

• Cross‑Functional Cadence

  Partner with Design, ML/Backend, Content, UA, and Support to run a stable weekly growth rhythm (prioritize → experiment → review).

What We’re Looking For

• New grads welcome!
• 1–2 years in consumer iOS growth/marketing/product preferred; hands‑on with subscriptions (IAP/StoreKit 2) and funnel optimization.
• 100+ A/B tests run; able to specify goals, sample size/MDE, and stopping rules.
• Familiar with ASA/ASO/CPP/PPO/SKAN 4+; experience with account structure and reporting.
• Product intuition for AI image generation: text‑to‑image / image‑to‑image, style models, LoRA, upscaling, face protection/safety; understand inference cost vs. experience trade‑offs.
• End‑to‑end execution: PRD, tracking specs, prototypes, post‑experiment reviews.
• Solid data basics (SQL a plus); can compute LTV/CAC/price elasticity.
• Clear communicator in Chinese & English; results‑driven; able to slice complex problems into one‑week deliverables.
• Domain experience in AI avatars/portraits/restoration/product photos, with moderation/risk control know‑how.
• Experience with staged rollout, Remote Config/Feature Flags; maintained a paywall component library and copy library.

Nice To Have

• Creative pipeline / “creative pool” methodology for TikTok/Meta; built UGC/KOL share loops.

What We Offer

• Competitive salary and equity package, commensurate with experience and location.
• Flexible working hours and a fully remote work environment, with the ability to collaborate effectively across time zones.
• A dynamic and collaborative work environment that fosters innovation, growth, and professional development.
• The opportunity to work on cutting-edge technologies and help shape the future of AI, transforming industries and making a global impact.