National Sales Manager

National Sales Manager – Pet Market

• Location: Nationwide
• Reports to: Director - Bestway Vans Direct and Bestpets
• Direct Reports: 7 Regional Sales Managers / Account Managers
• Contract Type: Full-Time, Permanent

About The Role

We are seeking a dynamic and experienced National Sales Manager to lead our UK sales operations within the Pet Market. This pivotal role will drive strategic growth, manage a high-performing team of 7 direct reports, and ensure the achievement of national sales targets across multiple channels including retail, wholesale, and e-commerce.

Key Responsibilities

• Leadership & Team Management
• Sales Strategy & Execution
• Customer & Stakeholder Engagement
• Reporting & Analysis
• Cross-functional Collaboration
• Lead, coach, and develop a team of 7 regional sales/account managers. through ongoing training and development, and mentoring.
• Set clear objectives, KPIs, and performance standards.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Develop and implement national sales strategies aligned with business goals.
• Identify growth opportunities and new market segments within the pet industry.
• Monitor market trends, competitor activity, and customer feedback to inform strategy.
• Manage a small number of major national account.
• Build and maintain strong relationships with key accounts, distributors, and retail partners.
• Represent the company at industry events, trade shows, and customer meetings.
• Track and report on sales performance, forecasts, and budget adherence.
• Use data-driven insights to optimize sales activities and resource allocation.
• Work closely with Marketing, Operations and Trading teams to ensure alignment and support for sales initiatives.

Requirements

• Strong background in the Pet Market – ideally with experience in pet food or pet accessories.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with strong analytical and commercial acumen.
• Willingness to travel nationally as required.
• Experience working with major UK retailers and pet specialty chains.

Desirable

• Demonstrated success in leading and developing sales teams would be an advantage.
• Familiarity with CRM systems and sales performance tools.
• Passion for pets and the pet industry.

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.