Head of Marketing

About Us:

HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we’re solving for our customers and equally passionate about the company we’re building.  

HiveWatch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less “noise”, we are modernizing what it means for businesses and their employees to truly feel safe.

About The Role

We are seeking a dynamic and strategic Head of Marketing to lead our marketing organization through our next phase of growth with the potential to scale into the CMO seat. As a key member of our executive team, you'll report directly to the Co-Founder & CEO and be responsible for scaling our marketing function, driving revenue growth, and establishing our brand as a market leader in the physical security space.

This is a rare opportunity to shape the marketing strategy and build a world-class team at a fast-growing company. You'll own every aspect of our marketing efforts while working hand-in-hand with our sales organization to drive predictable, scalable growth.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing strategy aligned with company growth objectives and revenue targets
• Continue building and lead a high-performing marketing team across all disciplines including demand generation, public relations, product marketing, brand, and marketing operations
• Establish marketing as a key revenue driver and trusted partner to the sales organization
• Prepare marketing performance and strategic initiatives to present to the executive team and the Board

Demand Generation & Growth

• Own pipeline generation targets and work closely with sales leadership to ensure marketing qualified leads convert to sales qualified opportunities
• Lead growth marketing to execute multi-channel programs including digital advertising, content marketing, webinars, events, and account-based marketing
• Provide strategic direction for marketing automation, lead scoring, and nurture program optimization while overseeing tactical implementation
• Develop go-to-market strategies for new product launches and market expansion initiatives

Brand & Positioning

• Define and evolve company brand positioning, messaging, and value proposition
• Continue to evolve thought leadership through content strategy, speaking opportunities, and industry engagement
• Oversee website optimization, design, and user experience to maximize conversion and reflect brand values
• Partner with Director of PR and Marketing to manage external communications strategy and coordinate with external PR firm(s)

Sales & Marketing Alignment

• Partner closely with Head of Sales to establish shared revenue targets, lead quality standards, and handoff processes
• Implement systems and processes to ensure seamless lead management and attribution
• Collaborate on account-based selling strategies for enterprise prospects
• Oversee the development of sales enablement materials including case studies, competitive intelligence, and presentation templates through product marketing and content team members

Marketing Operations & Analytics

• Build robust marketing tech stack including CRM integration, marketing automation, and analytics platforms
• Establish key performance indicators and reporting dashboards to measure marketing effectiveness and ROI
• Implement processes for campaign optimization, A/B testing, and continuous improvement
• Manage marketing budget allocation and vendor relationships

Required Qualifications

• 10+ years of marketing experience with at least 4 years in leadership roles at B2B SaaS companies
• Proven track record of scaling marketing organizations from Series B through Series C and beyond
• Deep expertise in demand generation, digital marketing, and marketing automation platforms
• Experience building and managing teams of 5+ marketing professionals across multiple disciplines
• Strong analytical skills with ability to use data to drive decisions and demonstrate marketing ROI
• Excellent communication and presentation skills with experience presenting to C-level executives and boards
• Experience with software enterprise sales cycles

Preferred Qualifications

• Previous experience at a high-growth SaaS company that achieved successful exit or IPO
• Background in product marketing with experience positioning technical products for multiple buyer personas
• Knowledge of marketing to technical audiences including developers, IT professionals, or data practitioners
• Track record of building brand awareness and thought leadership in competitive markets
• Experience with international market expansion and localization strategies

Additional Info:

• Base salary range for this position is $200K - $250K USD per year 
• Eligible for Bonus
• Eligible to participate in HiveWatch Equity Incentive Plan

*The final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.

Benefits & Culture:

In an effort to provide for our employees, HiveWatch offers a competitive benefits package which includes: 

• Health Benefits: Medical, Vision, Dental and Life Insurance
• Cutting edge solutions in an emerging field with lots of growth potential
• Generous compensation packages
• Work from our headquarters on Main Street in El Segundo, CA
• 401K
• Family friendly & compassionate work culture 
• Work with good people who CARE about making the world a better place

At HiveWatch, you are encouraged to challenge the status quo, provide your unique point of view, and leave fear at the (access controlled) door. HiveWatch enables its employees to CARE for themselves and each other through unique programs crafted by HiveWatch employees. 

Our Eeo Statement:

HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.