Product Marketing & Intelligence Lead

About Shelf:

There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.

Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI and other big tech players who are bringing GenAI to the enterprise.

Our mission is to empower humanity with better answers everywhere.

Job Overview:

We’re seeking a Market Intelligence & Product Marketing Strategy Lead who thrives at the intersection of research, strategy, and execution. In this role, you’ll shape how we understand the market, anticipate customer needs, and translate insights into impactful product marketing strategies and roadmap decisions.

You will be responsible for deeply analyzing customer personas and their communication patterns, pain points, motivations, and underlying psychology. With natural curiosity, sharp analytical skills, and compelling storytelling abilities, you’ll uncover the hidden drivers behind how customers seek information, evaluate solutions, and make purchasing decisions. By translating complex behavioral patterns into strategies and narratives, you’ll empower marketing, sales, and product teams to connect with customers in ways that resonate and drive meaningful growth.

The ideal candidate brings both skill and passion for understanding people, with a strong grasp of human behavior, emotions, and decision-making processes and the ability to connect those insights directly to business outcomes. You combine strong research skills and market intelligence expertise with a strategic mindset, leveraging data and behavioral insights to shape product direction, inform go-to-market strategies, and craft narratives that drive measurable impact.

What You’ll Do

• Market Intelligence & Research
• Become our in-house expert on market trends, competitive moves, and emerging signals in the AI and platform ecosystem.
• Dive deep into customer pain points, challenges, and opportunities, surfacing actionable insights that drive product and go-to-market strategy.
• Stay ahead of the curve. Your reading list, curiosity, and ability to synthesize complex information into clear recommendations set you apart.
• Product Marketing Strategy
• Partner with product, sales, and marketing leadership to guide and shape product positioning, messaging, and roadmap priorities.
• Translate insights from the market and customers into strategic direction and storytelling that resonates.
• Bring fresh ideas to the table, championing market driven product strategy and execution.
• Execution & Ownership
• Roll up your sleeves and drive execution, from product launches and campaigns to customer-facing experiences that deliver measurable outcomes.
• Own the success of product tours, demos, and other product experiences tied directly to engagement and adoption.
• Analyst & Ecosystem Engagement
• Manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to ensure our story is heard, understood, and differentiated.
• Turn analyst insights into actionable strategies that elevate our market position and amplify our voice in category defining conversations.

Who You Are

• A deep learner and researcher, someone who consumes ideas voraciously and can tell us about the last five books, reports, or podcasts that shaped your thinking.
• A market signal detector, always connecting dots across competitors, customers, and technology shifts to forecast what’s next.
• Experienced in AI and platform technologies, with a deep understanding of how they are reshaping enterprise software and redefining customer expectations.
• Skilled at balancing strategy with execution- equally comfortable in a strategy session with the C-suite and diving hands-on into platform tools to deliver outcomes.
• Adept at building relationships with analysts, customers, and internal stakeholders to amplify impact.

What We Offer:

• Competitive salary
• Generous equity grant in the form of company stock options
• Comprehensive health and wellness packages
• Open PTO
• Realistic, clearly communicated expectations
• Team-wide aligned values and goals

Location:
Remote work in the NYC Metro Area with travel to Stamford, CT as needed.

Why Shelf:

• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months

Shelf Values:

Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.

Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.

Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.

Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.

Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.

Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.

Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.