Vice President of Retention

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

What You’Ll Do:

We’re looking for a Vice President of Retention to lead the strategy, programs, and cross-functional execution that keeps our customers coming back. Reporting to the Senior Vice President of Growth, this role is responsible for scaling retention channels, increasing customer LTV and repeat behavior, strengthening loyalty through CRM, lifecycle marketing, post-purchase experiences, subscriptions, and beyond.

How You’ll Do It:

Strategy

• Lead the development and execution of a comprehensive customer retention strategy grounded in BRUNT’s values and customer-first ethos.
• Build a best-in-class retention engine across email, SMS, loyalty, referral, repeat purchase journeys, winbacks, subscriptions, post-purchase, and transactional experiences.
• Define KPIs across retention and loyalty programs; own measurement and modeling for key metrics such as LTV, repeat rate, churn, engagement, and CLV to CAC ratio.

Collaboration

• Partner closely with Growth, Creative, Digital Product, Product, and CX to design and launch campaigns and programs that are on-brand and performance-optimized to grow LTV and encourage repeat purchase behavior.
• Work hand-in-hand with our CX and fulfillment teams to transform post-purchase and customer service moments into retention opportunities.
• Integrate insights from our frontline crew, our customer service reps, consumer insights department, community team, and retail partners to improve every touchpoint with our customers.

Optimize & Scale

• Oversee our CRM tools (e.g. Klaviyo, PostScript) and customer data segmentation to ensure we’re reaching the right people at the right cadence with the right message; work cross-functionally to drive personalized experiences across the user journey.
• Develop rigorous experimentation and A/B testing roadmap to continuously optimize email/SMS campaign/flow performance and user lifecycle touchpoints.
• Identify, evaluate, and implement new technologies and platforms that unlock retention growth, including loyalty program evolution and subscription mechanics.

What You Need To Succeed:

• 10+ years of experience in lifecycle marketing, CRM, or customer retention, with at least 3 years in a senior leadership role.
• Deep experience with DTC/eCommerce brands, ideally in consumer goods, footwear, or apparel.
• Proven success building and scaling retention programs from the ground up.
• Proven history driving measurable cohort-level LTV growth in a DTC business.
• Analytical rigor, comfortable using data to influence strategy and guide experimentation.
• Financial/business acumen - understanding of how to connect key retention metrics to financial models and forecasts.
• Hands-on experience with Klaviyo, Postscript, Shopify, Rivo, and other martech tools.
• Excellent leadership, communication, and cross-functional influencing skills.
• Passion for hardworking people and building something real 

Why Brunt?

At BRUNT, people come first. That’s why we support the whole employee.

This is how we do it: 

Financial Wellness

• Competitive compensation
• Equity
• 401k and retirement plan assistance

Health & Wellbeing

• Dental and Vision 100% covered by BRUNT 
• Comprehensive medical benefits 
• Paid parental leave 

Professional Development

• Clear and transparent performance management process 
• Understanding how you can level up at BRUNT 

Culture And Community

• All-Hands meetings twice a year for the entire team to connect 
• Flexible and collaborative work environment
• Thursdays social events with co-workers and community members 

No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds. 

We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!