Senior Context Planner, Media

Who We Are

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. 

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! 


We are looking for a Senior Context Planner, Media to join Translation! Please note that this role is a Hybrid role: 4 days in office and 1 day remote. 

What You'Ll Do

• Lead all AACM inputs to annual and campaign-level Planning Workbooks
• Offer strategic recommendations on media channel weighting based on R/F goals that are set/modeled by external media partner
• Co-author RFI and RFP responses with cultural and contextual nuance to expand partnership consideration set and proactively meet with potential partners 
• Manage and oversee the development of custom partnership programming and partner briefings, along with the IAT
• Drive data-informed partner considerations to evaluate audience fit/publisher indexing
• Consult with external Planning and Investment teams on media strategy execution
• Attend brainstorms, IAT creative statuses, and investment briefings as the AACM lens
• Align AACM-specific media strategies with audience insights and AACM communications strategies developed by the broader Context team and external partners.

Knowledge, Skills And Abilities

• Campaign and annual Planning Workbook contributions (including budget and audience strategy inputs)
• Strategic POVs on custom partnerships, campaign pacing, Depth work, and channel mix
• GWI-informed media partner recommendations and evaluation matrices
• Strategic input into Investment Briefings and vendor discussions (without leading tactical buying)

Minimum Qualifications

• 5+ years of experience in media strategy, media planning, or integrated communications planning within an agency, brand, or media environment.
• Strong knowledge of paid media channels (digital, social, audio, video, OOH, experiential) and their role within integrated campaigns.
• Ability to evaluate and recommend media partnerships using audience fit, publisher indexing, and performance metrics.
• Proven track record developing and executing paid media strategies that effectively engage African American consumer markets or multicultural segments.
• Strong proficiency in media planning tools (e.g., MediaTools, R/F modeling software, GWI) and ability to translate data insights into actionable strategies.          

Preferred Qualifications

• Preferred but not mandatory experience in media buying" + "media negotiating"
• Experience working in a multicultural marketing or cultural strategy role, with deep understanding of African American cultural narratives, media behaviors, and trends.
• Demonstrated ability to integrate cultural insights into strategic media recommendations for high-profile brand campaigns.
• Skilled in collaborating with IAT teams across functions and disciplines, including but not limited to creative, investment, and strategy teams to ensure alignment between media plans and brand storytelling.
• Experience developing RFI/RFP responses and presenting media strategies to senior stakeholders and clients.
• Strong vendor and partner management skills, including ability to expand and diversify media partner networks.
• Adept at using data visualization and reporting tools to clearly communicate strategy rationale and performance insights.
• Excellent written and verbal communication skills, with the ability to influence internal teams and client and external stakeholder decision-making.

About Unitedmasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $85,000 - $110,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

#Li-Hybrid