Director, Earned & Owned Strategy (FinServ)

The Role
We are searching for a Director of Earned & Owned Strategy to work on enterprise SEO, Content Marketing, and Email & Lifecycle Marketing clients with complex core business objectives. If you have a passion for both strategy and tactical experience in SEO and Content, this could be a great match for expanding your critical thinking and problem solving experience in a cross-channel marketing role. This role will focus on client retention, ideating and deploying creative Earned & Owned Media solutions, growing Earned & Owned Media investment for key accounts, and new business development.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $115,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-SD#LI-Remote

You Will Be

• Serving as executive leadership on key accounts and be accountable for client success 
• Developing custom earned strategy plans that combine tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing and Affiliate Marketing and provide strategic direction to Channel Managers
• Overseeing an international AI Search program across multiple regions for a global brand, ensuring strategy, execution, and measurement are aligned to regional market needs and global objectives
• Owning Earned & Owned Media projections for prospective and existing clients and consult on unique reporting solutions
• Establishing campaign goals upon client onboarding
• Collaborating directly with the Sales team to create opportunities for new business growth and pitch custom campaigns to prospective clients
• Ideating Earned Cross-Channel Co-activations that strategically combine tactics from Earned channels
• Collaborating with Paid Media Strategy & relevant Paid Media Channels for strategic alignment and tactical co-activations 
• Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
• Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
• Auditing existing digital campaigns within a client’s owned channels
• Growing the total Wpromote Earned & Owned Media investment for key accounts
• Collaborating with Product & Engineering to develop critical applications and automations to serve both internal and external processes
• Reporting to Senior Director of Earned & Owned Strategy and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships

You Must Have

• Minimum of 5 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing)
• Experience managing a fully-integrated digital campaign utilizing cross-channel insights
• Proven track record leading global holistic search initiatives, integrating AI-driven search, SEO, paid search, and content strategies.
• Relevant industry experience in SaaS or Financial Services 
• Bachelor's degree (BA/BS) or equivalent practical experience
• Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies
• Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc
• Ability to leverage AI-based measurement tools to translate complex datasets into actionable marketing strategies.
• Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets
• A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth
• The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans
• Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
• Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.