Performance Marketing Director

Performance Marketing Director  Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.  Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.  Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.  Position Overview:  The Performance Marketing Director will own the strategy, execution, and optimization of all global paid digital marketing initiatives with a singular focus on driving demand, pipeline contribution, and customer acquisition at scale. Performance Marketing Director will work closely with cross-functional teams, including creative, content, product, analytics, and sales, to drive customer engagement, brand awareness, and revenue growth. 

Key Responsibilities:

• Lead digital acquisition channels: paid search (SEM), display & programmatic, social advertising (LinkedIn, etc.), retargeting, and affiliate/partner campaigns. 
• Manage end-to-end campaign planning—from audience segmentation and creative development to delivery and optimization 
• Oversee the marketing budget for paid channels, ensuring effective resource allocation and adherence to financial goals 
• Develop and manage full-funnel campaign plans, performance forecasts, and A/B test roadmaps. 
• Translate product and brand narratives into performance campaigns that drive customer acquisition and conversion. 
• Define customer segments and personas for targeted marketing strategies, tailoring messaging and paid campaigns to diverse audience groups. 
• Implement robust performance tracking, attribution models, and dashboards to monitor KPIs (CAC, ROAS, MQLs, pipeline contribution). 
• Keep abreast of the latest trends and developments in paid marketing, cloud networking, and the broader technology landscape to inform strategies and initiatives. 
• Work closely with Sales, Product, Partner, Channel and Data Analytics to ensure alignment and integration of marketing efforts with broader business goals. 

Key Attributes & Competencies

• Strategic Vision: Ability to see the big picture, anticipate market shifts, and translate business goals into actionable marketing strategies.  
• Collaboration: Skilled at building consensus, navigating complex stakeholder environments, and driving alignment across functions.  
• Adaptability: Comfortable working in fast-paced, evolving environments; flexible in shifting priorities and approaches as needed.  
• Results-Orientation: Focused on delivering measurable outcomes, optimizing performance, and ensuring accountability at every stage.  

Success Metrics

• Achievement of campaign KPIs and contribution to pipeline generation and revenue targets.  
• Optimization of budget to pipeline generation, MQLs, AQLs, across campaigns, tactics, and channel mix.  
• Operational efficiency gains, including reduction in campaign cycle times and increased team productivity. 

Experience And Skills Required:

• Bachelor's degree in marketing, Business, Communications, or a related field; Master's degree preferred.  
• 8+ years of progressive experience in integrated campaign management, marketing strategy, or related disciplines, in B2B SaaS companies with comparable scale to Extreme Networks ($500M to $5B in revenue) 
• Experience launching and scaling paid programs for consumer hardware, e-commerce, or mobility products. 
• Deep fluency with platforms like Meta, Google Ads, YouTube, TikTok, DSPs, and analytics tools (GA4, Amplitude, etc.) 
• Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, Excel). 
• Experience with marketing automation and CRM platforms (e.g., Marketo, Power BI, Tableau, Salesforce) is a plus. 
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment. 
• Strong project management skills and the ability to handle multiple priorities in a fast-paced setting. 
• Results-oriented mindset with a focus on driving measurable outcomes.